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Country Report

Food and Drink Internet Retailing in

Food and Drink Internet Retailing in Romania

40 pages, Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Food and drink internet retailing still a small category

Although the number of players in the category has grown, overall value sales in 2018 remained low, thus making the channel less attractive to major international players. In addition, the logistical requirements of delivering fresh food and drinks have also served to limit the category’s growth potential.

Most new food and drink players have an internet strategy

Not all retailers which sell food and drink are interested in an online presence. Indeed, many are very reluctant to change the way they do business.

Food and drink internet retailing expected to record further strong growth over the forecast period

In 2018, food and drink internet retailing remained a fairly small category. However, it is expected to grow significantly in the near future as existing online players roll out their services nationally.

COMPETITIVE LANDSCAPE

Food and drink internet retailing continues to be dominated by international players

International operators such as Carrefour, Cora and Mega Image continued to dominate the channel in 2018, with no local player commanding a strong position. It could be seen as surprising that other large international players, such as Kaufland or Lidl, have not shown any interest in entering the channel.

Internet sales of local products could be a game changer

Small local farmers have discovered the benefits of internet sales and have begun to better organise themselves. Selling their fresh products via the internet means they can obtain better prices than if they sold them to a retailer or at a traditional farmers’ market.

Supermarkets still reluctant to enter the channel

In 2017, Mega Image launched an online platform, with its success having the potential to encourage other supermarket operators to follow suit. Currently, however, other players do not appear ready to expand in this direction, thus giving Mega Image more time to establish itself.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food and Drink Internet Retailing industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food and Drink Internet Retailing in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Romania?
How quickly is Food and Drink Internet Retailing growing in Romania?
What products are selling best over the internet?
Which internet sites are attracting the most sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Retailing market research database.

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Food and Drink Internet Retailing in Romania - Category analysis

HEADLINES

PROSPECTS

Food and drink internet retailing still a small category

Most new food and drink players have an internet strategy

Food and drink internet retailing expected to record further strong growth over the forecast period

COMPETITIVE LANDSCAPE

Food and drink internet retailing continues to be dominated by international players

Internet sales of local products could be a game changer

Supermarkets still reluctant to enter the channel

CHANNEL DATA

Table 1 Food and Drink Internet Retailing: Value 2013-2018
Table 2 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 3 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 4 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 5 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in Romania - Industry Overview

EXECUTIVE SUMMARY

Retailing grows faster than the wider economy

Macro factors support retailing growth

Grocery channel dominates retail sales

Internet and mobile sales continue to drive retailing in 2018

Romanian retailing is expected to continue to grow faster than the economy

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Table 6 Cash and Carry Sales: Value

Seasonality

Back to School
Easter
Christmas
Mother’s Day
Black Friday

Payments and delivery

Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 9 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 11 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 19 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 29 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 31 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 33 Retailing GBO Company Shares: % Value 2014-2018
Table 34 Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 36 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 38 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 40 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 41 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 48 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 49 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Food and Drink Internet Retailing in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Food and drink internet retailing still a small category

Most new food and drink players have an internet strategy

Food and drink internet retailing expected to record further strong growth over the forecast period

COMPETITIVE LANDSCAPE

Food and drink internet retailing continues to be dominated by international players

Internet sales of local products could be a game changer

Supermarkets still reluctant to enter the channel

Overview

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Overview

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Table of Contents

Food and Drink Internet Retailing in Romania - Category analysis

HEADLINES

PROSPECTS

Food and drink internet retailing still a small category

Most new food and drink players have an internet strategy

Food and drink internet retailing expected to record further strong growth over the forecast period

COMPETITIVE LANDSCAPE

Food and drink internet retailing continues to be dominated by international players

Internet sales of local products could be a game changer

Supermarkets still reluctant to enter the channel

CHANNEL DATA

Retailing in Romania - Industry Overview

EXECUTIVE SUMMARY

Retailing grows faster than the wider economy

Macro factors support retailing growth

Grocery channel dominates retail sales

Internet and mobile sales continue to drive retailing in 2018

Romanian retailing is expected to continue to grow faster than the economy

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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