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Country Report

Food and Drink Internet Retailing in

Food and Drink Internet Retailing in Romania

40 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Food and drink internet retailing continues to record strong growth

Increasing disposable incomes in 2017 meant consumers had money to spend on food and drink, which continued to account for the greatest share of household expenditure. Investment in online platforms from the international chains Carrefour, Cora and Mega Image was another factor which supported the growth of grocery internet retailing.

Online channel attracts food and drink specialists

Beyond the large international chains with an omni-channel strategy, the internet has also attracted specialist retailers, largely of alcoholic drinks and tobacco, for instance Vinexpert and Hallewood. Over the forecast period alcoholic drinks and tobacco specialists are expected to gain ground in online retailing, largely because they target informed consumers with products not perceived as high risk.

Sales affected by traditional consumption habits

Food and drink internet retailing in 2017 was affected by traditional consumption habits, for example consumers wanting direct contact with a product whether it is packaged or unpackaged. This is also due to the perceived high risk associated with expiry dates and the presence of preservatives and other undesirable ingredients.

COMPETITIVE LANDSCAPE

International players lead food and drink internet retailing

Only the hypermarket chains Carrefour and Cora and the supermarket banner Mega Image were present in food and drink internet retailing in 2017. The majority of grocery retailers have not adopted an omni-channel strategy as yet but have signalled their intention to do so.

Supermarkets enter the online channel

Mega Image was the only supermarket chain with an online presence in 2017, albeit through cooperation with eMAG. After a period which proved beneficial for both parties, Mega Image has decided to put an end to its partnership and launch its own online platform.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food and Drink Internet Retailing industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food and Drink Internet Retailing in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Romania?
How quickly is Food and Drink Internet Retailing growing in Romania?
What products are selling best over the internet?
Which internet sites are attracting the most sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Retailing market research database.

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Food and Drink Internet Retailing in Romania - Category analysis

HEADLINES

PROSPECTS

Food and drink internet retailing continues to record strong growth

Online channel attracts food and drink specialists

Sales affected by traditional consumption habits

COMPETITIVE LANDSCAPE

International players lead food and drink internet retailing

Supermarkets enter the online channel

CHANNEL DATA

Table 1 Food and Drink Internet Retailing: Value 2012-2017
Table 2 Food and Drink Internet Retailing: % Value Growth 2012-2017
Table 3 Food and Drink Internet Retailing Forecasts: Value 2017-2022
Table 4 Food and Drink Internet Retailing Forecasts: % Value Growth 2017-2022

Retailing in Romania - Industry Overview

EXECUTIVE SUMMARY

Retailing benefits from strong economic growth

Increase in average income stimulates consumption

Grocery retailers dominate sales

Increasing importance of an omni-channel strategy

Retailing in Romania set to continue to grow over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Table 5 Cash and Carry Sales: Value 2012-2017

Seasonality

Back to School
Easter
Christmas
Mother’s Day
Black Friday

Payments and delivery

Emerging business models

MARKET DATA

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 8 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 10 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 12 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 16 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 18 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 28 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 30 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 32 Retailing GBO Company Shares: % Value 2013-2017
Table 33 Retailing GBN Brand Shares: % Value 2014-2017
Table 34 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 35 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 36 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 37 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 38 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 39 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 40 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 47 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 48 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 49 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Food and Drink Internet Retailing in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Food and drink internet retailing continues to record strong growth

Online channel attracts food and drink specialists

Sales affected by traditional consumption habits

COMPETITIVE LANDSCAPE

International players lead food and drink internet retailing

Supermarkets enter the online channel

Overview

Why buy this report?

Samples

Delivery

Overview

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Table of Contents

Food and Drink Internet Retailing in Romania - Category analysis

HEADLINES

PROSPECTS

Food and drink internet retailing continues to record strong growth

Online channel attracts food and drink specialists

Sales affected by traditional consumption habits

COMPETITIVE LANDSCAPE

International players lead food and drink internet retailing

Supermarkets enter the online channel

CHANNEL DATA

Retailing in Romania - Industry Overview

EXECUTIVE SUMMARY

Retailing benefits from strong economic growth

Increase in average income stimulates consumption

Grocery retailers dominate sales

Increasing importance of an omni-channel strategy

Retailing in Romania set to continue to grow over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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