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The recent growth in the number of online players selling food and drinks does not reflect actual demand for such products online. Although technologically advanced, local consumers still tend to purchase fresh food and drinks in physical grocery stores, rather than online.
Although there is much hype around online retailing, in reality not all concepts are viable in Singapore, especially when food and drinks are involved. One example is showrooming, where physical stores are used to display product ranges to consumers, who later purchase items online.
Regarding locker pick-up services when purchasing food and beverages online, Dairy Farm International believes they are only suitable for non-food items since temperature control and freshness are key factors in food and grocery items for consumers. Similarly, FairPrice believes that since its minimum spend limit for free delivery of products is still quite low, consumers would rather choose this option than pick-up their products in locker stations.
NTUC FairPrice remained the leading food and drink internet retailer in 2018, partially due to the strong brand image it has maintained over the years among the supermarket chain’s huge local clientele. Realising the importance of developing a robust online platform, even for products like food and drinks, NTUC FairPrice revamped its online website FairPrice On in 2018 to include more efficient delivery and an expanded range of products to provide better customer experience.
The unique edge that FairPrice On has is the fact that, if customers are not satisfied with a product they purchase, they can go to any physical FairPrice supermarket to get a refund or exchange. This automatically boosts consumer confidence in purchasing items online they are normally sceptical about like food and drinks.
RedMart has been ramping up efforts lately to compete with other grocery retailers in the online space and ensure that new entrant Amazon does not surpass its sales. As such, RedMart continues to push its online grocery sales at a solid double-digit growth rate, driven by its advanced data analytics, improving supply chain efficiency and expansion of product ranges.
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Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Food and Drink Internet Retailing industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.