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Country Report

Food and Drink Internet Retailing in

Food and Drink Internet Retailing in Singapore

39 pages, Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Singaporeans gradually embrace online grocery retailing

The recent growth in the number of online players selling food and drinks does not reflect actual demand for such products online. Although technologically advanced, local consumers still tend to purchase fresh food and drinks in physical grocery stores, rather than online.

Food and drinks internet retailing proves to be a tricky business in Singapore

Although there is much hype around online retailing, in reality not all concepts are viable in Singapore, especially when food and drinks are involved. One example is showrooming, where physical stores are used to display product ranges to consumers, who later purchase items online.

Limited scope for locker pick-up model

Regarding locker pick-up services when purchasing food and beverages online, Dairy Farm International believes they are only suitable for non-food items since temperature control and freshness are key factors in food and grocery items for consumers. Similarly, FairPrice believes that since its minimum spend limit for free delivery of products is still quite low, consumers would rather choose this option than pick-up their products in locker stations.

COMPETITIVE LANDSCAPE

NTUC FairPrice leverages reputation to dominate food and drink internet retailing

NTUC FairPrice remained the leading food and drink internet retailer in 2018, partially due to the strong brand image it has maintained over the years among the supermarket chain’s huge local clientele. Realising the importance of developing a robust online platform, even for products like food and drinks, NTUC FairPrice revamped its online website FairPrice On in 2018 to include more efficient delivery and an expanded range of products to provide better customer experience.

Refund policy eases consumers’ fears

The unique edge that FairPrice On has is the fact that, if customers are not satisfied with a product they purchase, they can go to any physical FairPrice supermarket to get a refund or exchange. This automatically boosts consumer confidence in purchasing items online they are normally sceptical about like food and drinks.

RedMart tries to assert dominance in food and drinks internet retailing

RedMart has been ramping up efforts lately to compete with other grocery retailers in the online space and ensure that new entrant Amazon does not surpass its sales. As such, RedMart continues to push its online grocery sales at a solid double-digit growth rate, driven by its advanced data analytics, improving supply chain efficiency and expansion of product ranges.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food and Drink Internet Retailing industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food and Drink Internet Retailing in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Singapore?
How quickly is Food and Drink Internet Retailing growing in Singapore?
What products are selling best over the internet?
Which internet sites are attracting the most sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Retailing market research database.

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Food and Drink Internet Retailing in Singapore - Category analysis

HEADLINES

PROSPECTS

Singaporeans gradually embrace online grocery retailing

Food and drinks internet retailing proves to be a tricky business in Singapore

Limited scope for locker pick-up model

COMPETITIVE LANDSCAPE

NTUC FairPrice leverages reputation to dominate food and drink internet retailing

Refund policy eases consumers’ fears

RedMart tries to assert dominance in food and drinks internet retailing

CHANNEL DATA

Table 1 Food and Drink Internet Retailing: Value 2013-2018
Table 2 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 3 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 4 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 5 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in Singapore - Industry Overview

EXECUTIVE SUMMARY

Retail headwinds in 2018 but consumer demand constantly changing

Value-added services and experiential elements keep physical stores alive

Time-poor Singaporeans valuing convenience more than ever

Singaporeans becoming increasingly ardent cross-border online shoppers

Mobile commerce comes to dominate retailing landscape in Singapore

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Great Singapore Sale
Christmas and New Year
Black Friday
Single’s Day

Payments and delivery

Emerging business models

MARKET DATA

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 8 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 10 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 16 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 28 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 30 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 32 Retailing GBO Company Shares: % Value 2014-2018
Table 33 Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 35 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 36 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 37 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 38 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 40 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 47 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 48 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 49 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Food and Drink Internet Retailing in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Singaporeans gradually embrace online grocery retailing

Food and drinks internet retailing proves to be a tricky business in Singapore

Limited scope for locker pick-up model

COMPETITIVE LANDSCAPE

NTUC FairPrice leverages reputation to dominate food and drink internet retailing

Refund policy eases consumers’ fears

RedMart tries to assert dominance in food and drinks internet retailing

Overview

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Overview

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Table of Contents

Food and Drink Internet Retailing in Singapore - Category analysis

HEADLINES

PROSPECTS

Singaporeans gradually embrace online grocery retailing

Food and drinks internet retailing proves to be a tricky business in Singapore

Limited scope for locker pick-up model

COMPETITIVE LANDSCAPE

NTUC FairPrice leverages reputation to dominate food and drink internet retailing

Refund policy eases consumers’ fears

RedMart tries to assert dominance in food and drinks internet retailing

CHANNEL DATA

Retailing in Singapore - Industry Overview

EXECUTIVE SUMMARY

Retail headwinds in 2018 but consumer demand constantly changing

Value-added services and experiential elements keep physical stores alive

Time-poor Singaporeans valuing convenience more than ever

Singaporeans becoming increasingly ardent cross-border online shoppers

Mobile commerce comes to dominate retailing landscape in Singapore

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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