Having been slow to develop food and drink internet retailing is beginning to take off with leading grocery retailers Woolworths and Pick ‘n’ Pay now both offering online shopping, as well as mobile apps and a variety of delivery and collection options. Online and mobile shopping coupons have also proven popular with consumers, who have found their budgets increasingly constrained due to the country’s weak economy.
Retailers have invested in mobile-friendly websites, reduced delivery times and improved logistics systems in order to help drive interest in shopping for food and drink online. A good example is the click-and-collect service offered by Pick ‘n’ Pay, which enables consumers to shop online and collect their orders packed and ready to go from one of its stores.
One niche area that offers potential for strong growth is players offering healthy options within food and drink internet retailing. For example, pure internet retailer Faithful to Nature offers a range of natural and organic food and drink with free delivery on orders over ZAR350.
Grocery retailer Pick ‘n’ Pay continued to increase its presence within internet retailing during the review period. Pick ‘n’ Pay Retailers led food and drink internet retailing in 2018.
One developing niche area has been meal kits, which provide consumers with the required fresh ingredients and a recipe in order to cook a tasty and nutritious meal. For example, Shoprite introduced its Ready to Chef range of meal kits in its Checkers stores in 2018, but these are not yet available for purchase online.
Botswana-based Choppies Supermarkets has been pursuing an aggressive expansion plan, including in South Africa, with it seeing one of the most dynamic growth rates within the supermarkets channel in 2018. At the end of the review period the company stated its intention to launch online shopping in the near future with the offer of home delivery, which would provide an additional boost to food and drink internet retailing.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Food and Drink Internet Retailing industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food and Drink Internet Retailing industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Food and Drink Internet Retailing research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page