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Country Report

Food and Drink Internet Retailing in

Food and Drink Internet Retailing in South Korea

37 pages, Jan 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Food and drink internet retailing posts significant growth in South Korea

Food and drink internet retailing is performing strongly in South Korea, due to increasing demand for simple ways to purchase fresh foods and beverages. As supermarkets and hypermarket already have advanced delivery systems for their customers, they have actively adopted and launched internet retailing platforms for online purchases.

More operators are participating in food and drink internet retailing

In addition to supermarkets and hypermarkets, online shopping giants such as G Market, 11th Street and Auction are aggressively expanding their business into food and drink internet retailing. G Market has opened its own food and drink internet retailing brand called G Table.

The channel is set to post strong growth during the forecast period

Food and drink internet retailing is likely to record strong growth during the forecast period, as there is more demand for fresh foods and beverages in South Korea. As South Korean people are extremely busy with their work and education, they are likely to shop through online platforms.

COMPETITIVE LANDSCAPE

Large retailing companies perform well in food and drink internet retailing

Large retailing companies that own supermarkets and hypermarkets performed well in food and drink internet retailing in 2017. As major supermarkets and hypermarkets already have their own delivery systems for neighbouring areas, they have rapidly adopted and launched their latest internet retailing platforms.

Traditional internet retailing operators aggressively expand their business to food and drink internet retailing

As the channel is growing faster than total internet retailing, many operators are entering it. Major internet retailing operators such as G Market, Auction, 11th Street, Tmon and Coupang are actively enlarging their business to cover food and drink internet retailing, including fresh foods.

Differentiated marketing strategies prevail in the channel

As channel competition becomes severe, diverse marketing activities will be conducted by participating operators. To assure consumers of the quality of its food and drinks, G Market has employed a speciality team, while Auction has its fresh food brand Farmer Story, whose products bear the manufacturer’s name.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food and Drink Internet Retailing industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food and Drink Internet Retailing in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in South Korea?
How quickly is Food and Drink Internet Retailing growing in South Korea?
What products are selling best over the internet?
Which internet sites are attracting the most sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Retailing market research database.

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Food and Drink Internet Retailing in South Korea - Category analysis

HEADLINES

PROSPECTS

Food and drink internet retailing posts significant growth in South Korea

More operators are participating in food and drink internet retailing

The channel is set to post strong growth during the forecast period

COMPETITIVE LANDSCAPE

Large retailing companies perform well in food and drink internet retailing

Traditional internet retailing operators aggressively expand their business to food and drink internet retailing

Differentiated marketing strategies prevail in the channel

CHANNEL DATA

Table 1 Food and Drink Internet Retailing: Value 2012-2017
Table 2 Food and Drink Internet Retailing: % Value Growth 2012-2017
Table 3 Food and Drink Internet Retailing Forecasts: Value 2017-2022
Table 4 Food and Drink Internet Retailing Forecasts: % Value Growth 2017-2022

Retailing in South Korea - Industry Overview

EXECUTIVE SUMMARY

Continual economic slowdown adversely affects retailing in South Korea

Significant increase in the number of single-person households boosts several channels in 2017

Mobile internet retailing posts significant growth, creating new trends in retailing

Many shopping complexes are to be built in South Korea

Retailing is expected to post constant value growth during the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Summer Discount Sale
South Korea’s Thanksgiving Season

Payments and delivery

Emerging business models

MARKET DATA

Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 7 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 9 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 11 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 15 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 17 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 27 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 29 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 31 Retailing GBO Company Shares: % Value 2013-2017
Table 32 Retailing GBN Brand Shares: % Value 2014-2017
Table 33 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 34 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 36 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 38 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 39 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 46 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 47 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Food and Drink Internet Retailing in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Food and drink internet retailing posts significant growth in South Korea

More operators are participating in food and drink internet retailing

The channel is set to post strong growth during the forecast period

COMPETITIVE LANDSCAPE

Large retailing companies perform well in food and drink internet retailing

Traditional internet retailing operators aggressively expand their business to food and drink internet retailing

Differentiated marketing strategies prevail in the channel

Overview

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Overview

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Table of Contents

Food and Drink Internet Retailing in South Korea - Category analysis

HEADLINES

PROSPECTS

Food and drink internet retailing posts significant growth in South Korea

More operators are participating in food and drink internet retailing

The channel is set to post strong growth during the forecast period

COMPETITIVE LANDSCAPE

Large retailing companies perform well in food and drink internet retailing

Traditional internet retailing operators aggressively expand their business to food and drink internet retailing

Differentiated marketing strategies prevail in the channel

CHANNEL DATA

Retailing in South Korea - Industry Overview

EXECUTIVE SUMMARY

Continual economic slowdown adversely affects retailing in South Korea

Significant increase in the number of single-person households boosts several channels in 2017

Mobile internet retailing posts significant growth, creating new trends in retailing

Many shopping complexes are to be built in South Korea

Retailing is expected to post constant value growth during the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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