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Country Report

Food and Drink Internet Retailing in

Food and Drink Internet Retailing in South Korea

35 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Food and drink category is growing the fastest within internet retailing

Food and drink internet retailing is performing very well in South Korea and becoming a main growth driver to lead internet retailing channel growth. As single-person households are rapidly growing, sales of ready meals and meals that can reduce cooking time and make the cooking process simple are increasing very rapidly in the country.

Hypermarket and supermarket players are developing online grocery channel

Hypermarkets and supermarkets are investing more into their online channels. As supermarkets and hypermarkets already have well-developed delivery systems for their customers, they have actively adopted and launched internet retailing platforms for online purchases.

Food and drink specialist online retailers are growing rapidly

Since food and drink are key items for many internet retailers, food and drink specialist online channels have appeared and are becoming more popular in South Korea. Market Kurly, which sells food items ranging from premium and organic fresh food to various types of ready meals and smaller portions of food to target single-person households, has recorded triple-digit growth every year since it was launched in 2015.

COMPETITIVE LANDSCAPE

Many retailers are enlarging the food and drink category

Many online shopping malls including Coupang and G Market are improving the food and drink category in their shopping malls; as the channel is growing faster than internet retailing overall, many operators are entering it. Previously fresh foods were not appropriate for internet retailing, as they would have taken several days to be delivered and many consumers were concerned about freshness.

Delivery service is a key for food and drink internet retailing

For food and drinks internet retailing, proper and fast delivery service is very important; therefore, many players are actively introducing competitive delivery systems. E-Mart’s SSG delivery service is increasingly popular, as consumers choose the time they prefer to have their order delivered within 24 hours.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food and Drink Internet Retailing industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food and Drink Internet Retailing in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in South Korea?
How quickly is Food and Drink Internet Retailing growing in South Korea?
What products are selling best over the internet?
Which internet sites are attracting the most sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Retailing market research database.

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Food and Drink Internet Retailing in South Korea - Category analysis

HEADLINES

PROSPECTS

Food and drink category is growing the fastest within internet retailing

Hypermarket and supermarket players are developing online grocery channel

Food and drink specialist online retailers are growing rapidly

COMPETITIVE LANDSCAPE

Many retailers are enlarging the food and drink category

Delivery service is a key for food and drink internet retailing

CHANNEL DATA

Table 1 Food and Drink Internet Retailing: Value 2013-2018
Table 2 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 3 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 4 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 5 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in South Korea - Industry Overview

EXECUTIVE SUMMARY

Lifestyle changes are affecting retailing channels

Significant increase of mobile internet retailing

With low consumer confidence in spending, consumers still seek value-for-money products

New concepts with advanced technology are developing

Multi-complex shopping centres with hybrid outlets are in trend

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Summer Discount Sales
South Korea’s Thanksgiving Day, Chuseok

Payments and delivery

Emerging business models

MARKET DATA

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 8 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 10 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 16 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 17 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 27 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 29 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 31 Retailing GBO Company Shares: % Value 2014-2018
Table 32 Retailing GBN Brand Shares: % Value 2015-2018
Table 33 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 34 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 36 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 39 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 46 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 47 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Food and Drink Internet Retailing in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Food and drink category is growing the fastest within internet retailing

Hypermarket and supermarket players are developing online grocery channel

Food and drink specialist online retailers are growing rapidly

COMPETITIVE LANDSCAPE

Many retailers are enlarging the food and drink category

Delivery service is a key for food and drink internet retailing

Overview

Why buy this report?

Samples

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Overview

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Table of Contents

Food and Drink Internet Retailing in South Korea - Category analysis

HEADLINES

PROSPECTS

Food and drink category is growing the fastest within internet retailing

Hypermarket and supermarket players are developing online grocery channel

Food and drink specialist online retailers are growing rapidly

COMPETITIVE LANDSCAPE

Many retailers are enlarging the food and drink category

Delivery service is a key for food and drink internet retailing

CHANNEL DATA

Retailing in South Korea - Industry Overview

EXECUTIVE SUMMARY

Lifestyle changes are affecting retailing channels

Significant increase of mobile internet retailing

With low consumer confidence in spending, consumers still seek value-for-money products

New concepts with advanced technology are developing

Multi-complex shopping centres with hybrid outlets are in trend

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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