The online purchase of food and drinks in Spain is seeing slower growth than the internet sales growth of other products and services. Most likely to shop for food online are younger consumers in big cities such as Madrid and Barcelona.
The delivery of online purchases is key to consumers, especially with regard to food and drinks orders. Currently in Spain there are different ways customers can receive their orders.
Amongst the major customer concerns when opting to buy food and drinks via the internet are the delivery time and the quality of the ordered goods at the time of delivery. In this regard, all companies are competing on shortening the delivery time in order to attract more customers and respond to their concerns.
The results of a recent study show that in 2018 Mercadona accounted for the highest share of online food orders. The grocery chain is also the leader in terms of sales in physical stores, and is working on expanding its internet channel.
El Corte Inglés bases its online strategy on three factors: an extensive online product catalogue; various delivery/pick up possibilities; and a high-quality multichannel presence. The company offers three types of delivery/pick up: Click&Collect, Click&Car and Click&Express.
After their successful alliance for online food delivery in Madrid and Barcelona, Amazon and Dia have expanded their agreement to cover Valencia. In addition to the products offered by Plaza de Dia, one of Dia’s retail chains, vendors from the municipal farmers’ market in Valencia are able to use the services of Amazon to offer their products to consumers.
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Understand the latest market trends and future growth opportunities for the Food and Drink Internet Retailing industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Food and Drink Internet Retailing research and analysis database.
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