Food and Drink Internet Retailing in Taiwan

PROSPECTS

Small producers have high appeal

Internet retailing combined with social media have enabled small producers of food and drink to flourish through access to new markets. Small players can achieve success on a much smaller scale than previously and compared to larger players.

Farmers gain awareness in effort to sell direct online

The Taiwanese Government has been active in assisting and training farmers to improve the sustainability of their businesses. Beyond agricultural knowledge, this has included strategies for growth, and utilising online retail and social media channels.

Established retailers strengthen presence in food and drink internet retailing

One of the leading internet retailers, PC Home Online, plans to invest in providing an increased range of fresh produce through its platform. Taiwan’s second largest convenience store chain, Family Mart, is introducing “Your Fridge” for 91APP users.

COMPETITIVE LANDSCAPE

Delivery becomes focus for food and drink internet retailing

Delivery has become the most important factor in appealing to consumers within food and drink internet retailing. All major players have become very competitive in this area.

Minimal direct competition between different retailer types

There is a diversity of players involved in food and drink internet retailing. The most notable groups include online retail platforms, hypermarkets and dedicated food and drinks players.

Specialist products found through this channel

According to industry sources, food and drink internet retailing holds the greatest appeal for higher value and more specialist products. Dedicated food and drinks players have generally carved out a strong position in this regard.

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