Internet retailing combined with social media have enabled small producers of food and drink to flourish through access to new markets. Small players can achieve success on a much smaller scale than previously and compared to larger players.
The Taiwanese Government has been active in assisting and training farmers to improve the sustainability of their businesses. Beyond agricultural knowledge, this has included strategies for growth, and utilising online retail and social media channels.
One of the leading internet retailers, PC Home Online, plans to invest in providing an increased range of fresh produce through its platform. Taiwan’s second largest convenience store chain, Family Mart, is introducing “Your Fridge” for 91APP users.
Delivery has become the most important factor in appealing to consumers within food and drink internet retailing. All major players have become very competitive in this area.
There is a diversity of players involved in food and drink internet retailing. The most notable groups include online retail platforms, hypermarkets and dedicated food and drinks players.
According to industry sources, food and drink internet retailing holds the greatest appeal for higher value and more specialist products. Dedicated food and drinks players have generally carved out a strong position in this regard.
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Understand the latest market trends and future growth opportunities for the Food and Drink Internet Retailing industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Food and Drink Internet Retailing research and analysis database.
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