In 2018, a growing number of consumers living in large urban centres increasingly preferred online grocery shopping. The increasing number of households with dual incomes significantly limited the available time for grocery shopping.
Despite impressive growth in 2018, online grocery retailing continued to be highly marginal within store-based grocery retailing.
In 2018, Migros Tic continued to lead food and drink internet retailing due to its strong brand awareness and consumer trust. The company offers its online grocery shop service in 24 provinces and has a 60% same-day delivery rate, which makes it the most widespread and quickest grocery retailer within internet retailing.
An increasing consumer preference for online shopping and the success of leading modern grocery retailers in grocery internet retailing continued to attract grocery retailers into launching their online services. For example, towards the end of 2017, one of the leading discounters, Sok Market, launched its new mobile application that enables consumers to give mobile orders and to collect the purchased items through physical outlets.
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Understand the latest market trends and future growth opportunities for the Food and Drink Internet Retailing industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Food and Drink Internet Retailing research and analysis database.
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