In 2018, food and drink recorded the fastest retail value growth among all internet retailing categories. Food and drink is one of the newest categories.
Among all types of food and drink internet retailing, soft drinks contributed the highest value sales in 2018. It is also the category with the most dynamic growth.
As food and drink internet retailing is relatively new in Vietnam, most key players have been present for less than five years. VinGroup JSC launched its online shopping arm, Adayroi, in August 2015, offering products from its VinMart and VinMart+ supermarkets and other third party retailers.
Key industry players, such as VinGroup JSC, Vietnam Dairy Products JSC (Vinamilk), Saigon Union of Trading Cooperatives and Mobile World JSC, have the common strategy of operating in both offline and online channels. These retailers have an extensive network of grocery stores, which are also in charge of stocking and delivering goods when customers place an order via their online websites.
There is a growing number of small and medium-sized players which focus on the niche of clean label and organic food and drink. Due to their small scale, these players tend to sell through social media channels such as Facebook.
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Understand the latest market trends and future growth opportunities for the Food and Drink Internet Retailing industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Food and Drink Internet Retailing research and analysis database.
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