Food Intolerance

Market research on the food intolerance industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Free From in the United Arab Emirates

Mar 2020

Over the course of the review period, dramatic increases were seen in the numbers of people in the United Arab Emirates who identify as being lactose intolerant, although it should be noted that many of these consumers are self-diagnosed. As ...

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Free From in Australia

Mar 2020

Free from experienced increasing demand in 2019, with positive performances recorded across the category. This is not only being driven by consumers who suffer from certain intolerances or follow ethical lifestyles which has led to the increasing ...

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Free From in the US

Feb 2020

Perhaps without parallel, free from meat packaged food products have been the dominant focal point of the industry in recent years, seemingly attracting more attention and enthusiasm from consumers and manufacturers alike than any other segment of ...

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Free From in Portugal

Feb 2020

Plant-based trends in consumers’ eating habits in Portugal are driving growth in free from dairy and free from meat products in 2019. Although plant-based products are not a new trend in Portugal, we are seeing an increased sophistication in ...

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Free From in Egypt

Feb 2020

Free from gluten and free from lactose packaged food products are not widely available in Egypt. Moreover, many consumers with food intolerance conditions do not trust domestic products which claim to be free from these ingredients. These consumers ...

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Free From in Hong Kong, China

Feb 2020

Prior to the review period, free from meat substitutes in Hong Kong were dominated by tofu, with two local dominant brands Pak Fook and Vitasoy. However, in recent years more retailers and foodservice outlets have been introducing new meat substitute...

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Free From in the Netherlands

Feb 2020

In June 2019, the Green Protein Alliance launched its first national campaign for a more plant-based diet. With the slogan “It is possible”, the Green Protein Alliance is demonstrating how this can be achieved in text and images by mirroring a ...

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Free From in Hungary

Feb 2020

Despite the fact that celiac disease only impacts a fraction of the Hungarian population, free from gluten products have been growing rapidly in the country, with growth driven by the perceived health benefits of removing gluten from the diet. In ...

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Free From in Vietnam

Feb 2020

In 2019, free from dairy milk continued to generate high growth and the largest share of free from value sales. While soy milk has long been popular in the country, even since before it was mass produced in packaged form, Vietnamese consumers are ...

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Free From in Norway

Feb 2020

For most of the review period, the larger and more mature categories, free from gluten and free from lactose, received most of the attention from players. This has gradually changed with plant-based and vegan alternatives gaining in popularity. Free ...

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Free From in Poland

Feb 2020

The presence of free from food is expected to increase across all channels over the forecast period. In 2019, these products were already widely available on retailers’ shelves, despite the category being far from saturation. Tesco, Lidl, Auchan and ...

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Free From in Ukraine

Feb 2020

While free from recorded steady demand in Ukraine, it remains a small category in overall health and wellness due to its much higher than average unit price, with the latter factor driving its impressive double-digit current value growth in 2019. ...

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Free From in Thailand

Feb 2020

Free from dairy remains an important category in free from, with further strong growth likely over the forecast period, particularly in light of the widespread distribution and affordable pricing of soy milk. Although sales remain negligible, free ...

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Free From in Brazil

Feb 2020

The fires in the Amazon were one of the most prominent natural disasters in 2019 and resulted in negative repercussions across the globe after smoke reached São Paulo. This has put under the spotlight environmental problems caused by deforestation, ...

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Free From in Israel

Feb 2020

With rising consumer awareness of healthy consumption and dietary issues, the free from category is seeing continued growth. Free from gluten continues to grow and develop. Gluten-free products no longer cater to celiac consumers alone, with ...

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Free From in Japan

Feb 2020

While it is taking off in many markets around the world, free from meat is not yet a significant trend in the Japanese market. Plant-based meat substitutes are not widely seen in Japanese supermarkets or food specialists, despite the fact that ...

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Free From in Singapore

Feb 2020

Free from meat frozen meat substitutes continues to show the strongest growth in percentage terms within free from. With major players such as Quorn investing in sampling mechanics and widening their distribution, the retail segment is receiving a ...

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Free From in Turkey

Feb 2020

Free from saw another year of dynamic retail current value growth in 2019. Free from lactose milk continued to see a strong performance, and is expected to see the strongest growth in the forecast period. Around 10% of the Turkish population is ...

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Free From in the Philippines

Feb 2020

The positive growth recorded in free from packaged food in 2019 can be attributed largely to the widespread acceptance of soy-based dairy alternatives and meat substitutes among the Philippine population. Indeed, free from dairy milk was the most ...

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Free From in Canada

Feb 2020

In 2019, retail volume sales of free from gluten products experienced a slowdown due to reaching further maturity, suggesting an approaching ceiling. However, the free from gluten movement remains an influential trend in many packaged food ...

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