The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreDec 2014
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Over 2014, Europe is set to see a positive but low 1% increase in retail volumes of food packaging. Manufacturers operating in Europe increasingly need to provide packaging solutions that deliver a greater value offering. While flexible plastic will grow the most and convey affordability, a higher shelf presence can be achieved in dairy with shaped thin wall containers. Dynamic growth awaits pouches as a safe pack for children to use. Paper-based containers will enable a premium look in snacking
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Despite high saturation levels of consumption in the region, Europe boasts a positive outlook for retail sales of food packaging to 2018. European consumers are not expected to cut food consumption, but they will be looking for a greater value offering, which packaging innovation can address.
In Western Europe, where markets are mature and income levels high, packaging will be key in conveying a high quality experience. Western Europeans also want smaller pack sizes that are suitable for eating on the move.
Flexible packaging will see the biggest volume rise to 2018, given its dominance as value packaging in confectionery, bakery and processed foods. Pouches help raise brands’ shelf visibility and offer Europeans added benefits such as a safer and more portable solution than glass jars in baby food.
Thin wall plastic containers promise to expand noticeably in yoghurt and bring added value elsewhere, such as ease of opening and a perception of product freshness in canned/preserved food, at the expense of metal.
Alongside board tubs, folding cartons will enable confectionery, bakery and even ice cream brands to position themselves as higher end when compared to flexible plastic.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.