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Strategy Briefing

Food Packaging Prospects in Europe: The Search for Added Value

34 pages, Dec 2014

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Over 2014, Europe is set to see a positive but low 1% increase in retail volumes of food packaging. Manufacturers operating in Europe increasingly need to provide packaging solutions that deliver a greater value offering. While flexible plastic will grow the most and convey affordability, a higher shelf presence can be achieved in dairy with shaped thin wall containers. Dynamic growth awaits pouches as a safe pack for children to use. Paper-based containers will enable a premium look in snacking

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Food packaging grows steadily in Europe; so do consumer expectations

Despite high saturation levels of consumption in the region, Europe boasts a positive outlook for retail sales of food packaging to 2018. European consumers are not expected to cut food consumption, but they will be looking for a greater value offering, which packaging innovation can address.

Western European consumers want packaging to enhance their experience

In Western Europe, where markets are mature and income levels high, packaging will be key in conveying a high quality experience. Western Europeans also want smaller pack sizes that are suitable for eating on the move.

Value and convenience in meal preparation matter in Eastern Europe

Eastern European shoppers are expected to place greater focus on economy packaging formats than Western European consumers. With rising incomes and busier lifestyles, Eastern Europeans will also value packaging that makes meal preparation easier, such as suitability for microwave cooking.

Flexibles lead, pouches create most interest

Flexible packaging will see the biggest volume rise to 2018, given its dominance as value packaging in confectionery, bakery and processed foods. Pouches help raise brands’ shelf visibility and offer Europeans added benefits such as a safer and more portable solution than glass jars in baby food.

Rigid plastic proves resourceful in conveying product freshness

Thin wall plastic containers promise to expand noticeably in yoghurt and bring added value elsewhere, such as ease of opening and a perception of product freshness in canned/preserved food, at the expense of metal.

Paper-based containers fits into premiumisation trend

Alongside board tubs, folding cartons will enable confectionery, bakery and even ice cream brands to position themselves as higher end when compared to flexible plastic.

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Introduction

Scope

Key findings

Food Packaging in Europe at a Glance

Europe top region for food sales and number two for food packaging

Future holds potential for added value food packaging in Europe

Dairy and snacking products shape European food packaging growth

Sweet prospects for flexible and paper-based packaging

Eastern Europe the powerhouse, but growth in the West too

Quality and portability essential to Western Europeans

Value for money and ease of use key in Eastern Europe

Flexibles Offer Value and More

Flexible packaging ubiquitous, pouches a pillar of growth

Portion control and affordability drive sale of small flexible packs

Snacks through vending offers further potential in I taly

Case study: Pouches appeal on both convenience and value fronts

Pouches appeal to children for dairy treats on the move

Pouches also bag growth in table sauces in Eastern Europe

Pouches are beyond baby steps in prepared baby food

Rigids Driven by Dairy and Innovation

Dairy instrumental to rigid plastic’s position in foods in Europe

Little competition for thin wall containers in yoghurt and desserts

Shaped dairy pots enhance visibility and consumer experience

HDPE and PET innovation helps revive oils and fats

Thin wall plastic containers for convenience in baby and canned food

Paper-Based for Premium Offerings

Paper-based containers forecast 2% CAGR, led by folding cartons

Versatile folding carton ticks a number of boxes

Europeans’ health streak bodes well for cartons in cereals

Cartons also convey quality in indulgent ice cream

Report Recommendations

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Definitions

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Megatrends

Strategy Briefing

Food Packaging Prospects in Europe: The Search for Added Value

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Food packaging grows steadily in Europe; so do consumer expectations

Western European consumers want packaging to enhance their experience

Value and convenience in meal preparation matter in Eastern Europe

Flexibles lead, pouches create most interest

Rigid plastic proves resourceful in conveying product freshness

Paper-based containers fits into premiumisation trend

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Food Packaging in Europe at a Glance

Europe top region for food sales and number two for food packaging

Future holds potential for added value food packaging in Europe

Dairy and snacking products shape European food packaging growth

Sweet prospects for flexible and paper-based packaging

Eastern Europe the powerhouse, but growth in the West too

Quality and portability essential to Western Europeans

Value for money and ease of use key in Eastern Europe

Flexibles Offer Value and More

Flexible packaging ubiquitous, pouches a pillar of growth

Portion control and affordability drive sale of small flexible packs

Snacks through vending offers further potential in I taly

Case study: Pouches appeal on both convenience and value fronts

Pouches appeal to children for dairy treats on the move

Pouches also bag growth in table sauces in Eastern Europe

Pouches are beyond baby steps in prepared baby food

Rigids Driven by Dairy and Innovation

Dairy instrumental to rigid plastic’s position in foods in Europe

Little competition for thin wall containers in yoghurt and desserts

Shaped dairy pots enhance visibility and consumer experience

HDPE and PET innovation helps revive oils and fats

Thin wall plastic containers for convenience in baby and canned food

Paper-Based for Premium Offerings

Paper-based containers forecast 2% CAGR, led by folding cartons

Versatile folding carton ticks a number of boxes

Europeans’ health streak bodes well for cartons in cereals

Cartons also convey quality in indulgent ice cream

Report Recommendations

Recommendations

Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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