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Strategy Briefing

Food Preparation Appliances: Key Trends and Growth Opportunities Up to 2020

Apr 2016

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Food preparation appliances is expected to post a volume CAGR of 2-5% over 2015-2020 for all regions. Growth opportunities are mainly driven by health awareness, new product development, increased female employment as well as the influence of cooking shows. Internet retailing will continue to be the fastest growth channel for food preparation appliances over the next five years, as consumers continue to enjoy the convenience of online shopping.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Different regions have different growth categories under food preparation appliances

Over 2015-2020, in terms of absolute volume growth, blenders and mixers will grow the strongest in North America, juice extractors and food processors in Asia Pacific and citrus pressers in Latin America. Cultural culinary preferences result in different food preparation appliance demand across the regions.

Contaminated juice drinks and food scandals drove the growth of food preparation appliances in China as consumers looked to home meal preparation

Food scandals in 2014 in China fuelled volume growth of juice extractors in the country, with sales rising 28% in 2014 and a further 19% in 2015. In addition, expired products used in China’s KFC in 2013 also had an impact on food processors, spurring growth of 18% in 2014 and 15% in 2015.

Food processor manufacturers launched thermal food processors, targeting Western European markets

Due to the popularity of Thermomix, a thermal food processor that can chop, blend, grind, as well as cook at the same time, posted the highest brand share increase in Western Europe from 6% in 2010 to 10% in 2015. This encouraged a few leading brands to launch similar products, such as Moulinex Cuisine Companion and Braun Multiquick7.

Hand mixers and countertop blenders are most popular in North America

In 2015, 74% of mixers purchased in North America were hand mixers, whereas 94% of blenders purchased were countertop blenders. Unit prices and product features were the key factors driving the high purchases of both items.

Obesity concerns boost growth of citrus pressers in Latin America

It is expected that Latin America will post the highest absolute volume growth in citrus pressers over 2015-2020, driven by lemon and lime juice usage in food and drinks as well as obesity concerns.

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Introduction

Scope

Key findings

Overview of Global Food Preparation Appliances

Australasia will post highest volume and value growth

Juice extractors will be rising star in food preparation appliances

Blenders constitute the highest sales in all regions bar Asia Pacific

Juice extractors had highest increased global unit prices

Key Drivers for the Demand of Food Preparation Appliances

Food hygiene scandals lead to increased home-cooking in China

Cultural cooking styles define food appliances selection

Continuous product development fuels growth

Strong influence of cooking shows in the UK and Australia

Increased female employment bolsters purchasing ability

Juice Extractors Trends

Juice extractors to post the highest growth in Asia Pacific

Asian brands led juice extractors in Asia Pacific

Hurom performed best in local market driven by TV advertising

Hurom uses juice bars to create brand awareness

Parallel demand of juice extractors and fresh fruits

Internet retailing posted highest growth, especially in Asia Pacific

Mixers and Blenders Trends

North America will be highest growth market for mixers

Variety of recipes will further boost blender sales in North America

KitchenAid’s aesthetic design wins over American consumers

Practical blenders with economical prices are more popular

Hand mixers vs countertop mixers

Hand blenders vs countertop blenders

Internet retailing was also a key growth channel in North America

Food Processors Trends

Food processors post second highest growth in Western Europe

Groupe SEB leads food processors in Western Europe

Direct selling: A successful channel in Western Europe

Internet retailing and direct selling grow well in Western Europe

Citrus Pressers Trends

Citrus pressers to post highest absolute value growth in Latin America

Citrus pressers rapidly declining in demand in Australasia

Competitive environment in citrus pressers in Latin America

Latin America consumes more lime and lemon than other regions

Payment plans boost internet retailing growth in Latin America

What the Future Holds

What the future holds for manufacturers

Report Definitions

Data parameters and report definitions

Product category definitions

Product category definitions ( cont /d)

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Megatrends

Strategy Briefing

Food Preparation Appliances: Key Trends and Growth Opportunities Up to 2020

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Different regions have different growth categories under food preparation appliances

Contaminated juice drinks and food scandals drove the growth of food preparation appliances in China as consumers looked to home meal preparation

Food processor manufacturers launched thermal food processors, targeting Western European markets

Hand mixers and countertop blenders are most popular in North America

Obesity concerns boost growth of citrus pressers in Latin America

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Overview of Global Food Preparation Appliances

Australasia will post highest volume and value growth

Juice extractors will be rising star in food preparation appliances

Blenders constitute the highest sales in all regions bar Asia Pacific

Juice extractors had highest increased global unit prices

Key Drivers for the Demand of Food Preparation Appliances

Food hygiene scandals lead to increased home-cooking in China

Cultural cooking styles define food appliances selection

Continuous product development fuels growth

Strong influence of cooking shows in the UK and Australia

Increased female employment bolsters purchasing ability

Juice Extractors Trends

Juice extractors to post the highest growth in Asia Pacific

Asian brands led juice extractors in Asia Pacific

Hurom performed best in local market driven by TV advertising

Hurom uses juice bars to create brand awareness

Parallel demand of juice extractors and fresh fruits

Internet retailing posted highest growth, especially in Asia Pacific

Mixers and Blenders Trends

North America will be highest growth market for mixers

Variety of recipes will further boost blender sales in North America

KitchenAid’s aesthetic design wins over American consumers

Practical blenders with economical prices are more popular

Hand mixers vs countertop mixers

Hand blenders vs countertop blenders

Internet retailing was also a key growth channel in North America

Food Processors Trends

Food processors post second highest growth in Western Europe

Groupe SEB leads food processors in Western Europe

Direct selling: A successful channel in Western Europe

Internet retailing and direct selling grow well in Western Europe

Citrus Pressers Trends

Citrus pressers to post highest absolute value growth in Latin America

Citrus pressers rapidly declining in demand in Australasia

Competitive environment in citrus pressers in Latin America

Latin America consumes more lime and lemon than other regions

Payment plans boost internet retailing growth in Latin America

What the Future Holds

What the future holds for manufacturers

Report Definitions

Data parameters and report definitions

Product category definitions

Product category definitions ( cont /d)

Why buy this report?

Want to find out more about this report?

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