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Strategy Briefing
Food Preparation Appliances: Key Trends and Growth Opportunities Up to 2020
Apr 2016
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Food preparation appliances is expected to post a volume CAGR of 2-5% over 2015-2020 for all regions. Growth opportunities are mainly driven by health awareness, new product development, increased female employment as well as the influence of cooking shows. Internet retailing will continue to be the fastest growth channel for food preparation appliances over the next five years, as consumers continue to enjoy the convenience of online shopping.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Different regions have different growth categories under food preparation appliances
Over 2015-2020, in terms of absolute volume growth, blenders and mixers will grow the strongest in North America, juice extractors and food processors in Asia Pacific and citrus pressers in Latin America. Cultural culinary preferences result in different food preparation appliance demand across the regions.
Contaminated juice drinks and food scandals drove the growth of food preparation appliances in China as consumers looked to home meal preparation
Food scandals in 2014 in China fuelled volume growth of juice extractors in the country, with sales rising 28% in 2014 and a further 19% in 2015. In addition, expired products used in China’s KFC in 2013 also had an impact on food processors, spurring growth of 18% in 2014 and 15% in 2015.
Food processor manufacturers launched thermal food processors, targeting Western European markets
Due to the popularity of Thermomix, a thermal food processor that can chop, blend, grind, as well as cook at the same time, posted the highest brand share increase in Western Europe from 6% in 2010 to 10% in 2015. This encouraged a few leading brands to launch similar products, such as Moulinex Cuisine Companion and Braun Multiquick7.
Hand mixers and countertop blenders are most popular in North America
In 2015, 74% of mixers purchased in North America were hand mixers, whereas 94% of blenders purchased were countertop blenders. Unit prices and product features were the key factors driving the high purchases of both items.
Obesity concerns boost growth of citrus pressers in Latin America
It is expected that Latin America will post the highest absolute volume growth in citrus pressers over 2015-2020, driven by lemon and lime juice usage in food and drinks as well as obesity concerns.
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Request more informationTable of Contents
Introduction
Scope
Key findings
Overview of Global Food Preparation Appliances
Australasia will post highest volume and value growth
Juice extractors will be rising star in food preparation appliances
Blenders constitute the highest sales in all regions bar Asia Pacific
Juice extractors had highest increased global unit prices
Key Drivers for the Demand of Food Preparation Appliances
Food hygiene scandals lead to increased home-cooking in China
Cultural cooking styles define food appliances selection
Continuous product development fuels growth
Strong influence of cooking shows in the UK and Australia
Increased female employment bolsters purchasing ability
Juice Extractors Trends
Juice extractors to post the highest growth in Asia Pacific
Asian brands led juice extractors in Asia Pacific
Hurom performed best in local market driven by TV advertising
Hurom uses juice bars to create brand awareness
Parallel demand of juice extractors and fresh fruits
Internet retailing posted highest growth, especially in Asia Pacific
Mixers and Blenders Trends
North America will be highest growth market for mixers
Variety of recipes will further boost blender sales in North America
KitchenAid’s aesthetic design wins over American consumers
Practical blenders with economical prices are more popular
Hand mixers vs countertop mixers
Hand blenders vs countertop blenders
Internet retailing was also a key growth channel in North America
Food Processors Trends
Food processors post second highest growth in Western Europe
Groupe SEB leads food processors in Western Europe
Direct selling: A successful channel in Western Europe
Internet retailing and direct selling grow well in Western Europe
Citrus Pressers Trends
Citrus pressers to post highest absolute value growth in Latin America
Citrus pressers rapidly declining in demand in Australasia
Competitive environment in citrus pressers in Latin America
Latin America consumes more lime and lemon than other regions
Payment plans boost internet retailing growth in Latin America
What the Future Holds
What the future holds for manufacturers
Report Definitions
Data parameters and report definitions
Product category definitions
Product category definitions ( cont /d)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Request more informationComplete Catalogue
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Complete Catalogue
Strategy Reports
- Global Recovery Tracker: Q1 2021 | Mar 2021
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008