The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreOct 2014
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Once one of the world’s poorest and least brand-savvy nations, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers untapped potential for several stakeholders across the food chain. This briefing examines India’s growing importance for packaged food, looks at the largest and fastest growing products, and identifies key opportunities for manufacturers.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Whilst staples such as dairy, baked goods, and oils and fats account for the largest proportion of packaged food sales in India, the bulk of growth is set to come from impulse/indulgence products, like confectionery, ice cream, and sweet and savoury snacks. These products are growing very fast in India, catering to the needs of both older and younger consumers.
India has one of the youngest populations globally, with the country’s mean standing at just below 29 years in 2014. A growing number of these young Indians have higher disposable incomes than their older counterparts. They also have a lower propensity to save and are less afraid to display what they eat and drink, driving sales of premium and value-added products.
Traditional grocery retailers account for almost 90% of overall packaged food value sales and are thus key to future growth. Kiranas, the Indian local independent retailers, represent the bulk of packaged food sales. Hence, understanding kiranas is vital to understanding the average Indian consumer.
With 68% of the population living in villages, getting into rural India is of utmost importance for packaged food manufacturers and retailers if they are too boost sales and increase their margins. However, rural India has its own needs and challenges, which require special attention.
India boasts one of the fastest growth rates for consumer foodservice. Growth is particularly high in the fast food and pizza foodservice categories. This has both positive and negative implications for the packaged food industry, but can work in the industry’s advantage if the right steps are taken.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.