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Strategy Briefing

Food Trends in India: What Makes the Indian Market so Different?

34 pages, Oct 2014

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Once one of the world’s poorest and least brand-savvy nations, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers untapped potential for several stakeholders across the food chain. This briefing examines India’s growing importance for packaged food, looks at the largest and fastest growing products, and identifies key opportunities for manufacturers.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

The majority of growth will come from indulgence/impulse purchases

Whilst staples such as dairy, baked goods, and oils and fats account for the largest proportion of packaged food sales in India, the bulk of growth is set to come from impulse/indulgence products, like confectionery, ice cream, and sweet and savoury snacks. These products are growing very fast in India, catering to the needs of both older and younger consumers.

Young and brand-savvy population drives sales of premium indulgence products

India has one of the youngest populations globally, with the country’s mean standing at just below 29 years in 2014. A growing number of these young Indians have higher disposable incomes than their older counterparts. They also have a lower propensity to save and are less afraid to display what they eat and drink, driving sales of premium and value-added products.

Traditional grocery retailers key to packaged food growth

Traditional grocery retailers account for almost 90% of overall packaged food value sales and are thus key to future growth. Kiranas, the Indian local independent retailers, represent the bulk of packaged food sales. Hence, understanding kiranas is vital to understanding the average Indian consumer.

The future of India lies in its villages

With 68% of the population living in villages, getting into rural India is of utmost importance for packaged food manufacturers and retailers if they are too boost sales and increase their margins. However, rural India has its own needs and challenges, which require special attention.

Consumer foodservice a mixed blessing for the packaged food industry

India boasts one of the fastest growth rates for consumer foodservice. Growth is particularly high in the fast food and pizza foodservice categories. This has both positive and negative implications for the packaged food industry, but can work in the industry’s advantage if the right steps are taken.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Objectives of global briefing

Key findings

What Makes the Indian Market Different?

Why is India so important for the global packaged food market?

Getting rich too young

Food as a status symbol

“Rurbanisation” set to grow in importance

Many Indias within one India

Household spending patterns show significant variation

Kiranas: The backbone of Indian grocery retailing

Storage, or the lack of it

India's key regional battlegrounds

Food Market Dynamics

Fresh food shapes the Indian food market

Staples dominate packaged food but impulse food grows faster

Extruded snacks continue to grow in popularity

Betting on India’s sweet tooth

Chocolate leads growth in confectionery

Premiumisation drives bakery growth

Drinking milk accounts for the lion’s share of dairy sales

Oils and fats: Multinationals’ gateway to India

Key takeaways

Key Trends to Watch

The “McDonaldisation” of India

Fast food growth a mixed blessing for packaged food

The future of India lies in its villages

It’s all about mobile

Small and flexible packaging key to drive value sales

Segmentation gains prominence

Recommendations

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Megatrends

Strategy Briefing

Food Trends in India: What Makes the Indian Market so Different?

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About This Report

New Report Guarantee

Overview

Why buy this report?

The majority of growth will come from indulgence/impulse purchases

Young and brand-savvy population drives sales of premium indulgence products

Traditional grocery retailers key to packaged food growth

The future of India lies in its villages

Consumer foodservice a mixed blessing for the packaged food industry

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

What Makes the Indian Market Different?

Why is India so important for the global packaged food market?

Getting rich too young

Food as a status symbol

“Rurbanisation” set to grow in importance

Many Indias within one India

Household spending patterns show significant variation

Kiranas: The backbone of Indian grocery retailing

Storage, or the lack of it

India's key regional battlegrounds

Food Market Dynamics

Fresh food shapes the Indian food market

Staples dominate packaged food but impulse food grows faster

Extruded snacks continue to grow in popularity

Betting on India’s sweet tooth

Chocolate leads growth in confectionery

Premiumisation drives bakery growth

Drinking milk accounts for the lion’s share of dairy sales

Oils and fats: Multinationals’ gateway to India

Key takeaways

Key Trends to Watch

The “McDonaldisation” of India

Fast food growth a mixed blessing for packaged food

The future of India lies in its villages

It’s all about mobile

Small and flexible packaging key to drive value sales

Segmentation gains prominence

Recommendations

Recommendations

Why buy this report?

Want to find out more about this report?

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