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Strategy Briefing

Foodservice in Latin America: Long-term Opportunities in a Major Growth Region

47 pages, Oct 2014

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Latin America continues to be among the most attractive long-term growth regions, due to the presence of both large and fast-growing Brazil as well as many smaller, rapidly developing markets that have high potential for future chained development. Despite economic instability in a few key markets, foodservice in the region continues to grow at a healthy pace, evidence of the high priority local consumers place on foodservice, as well as a rapidly growing middle class.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Economic conditions matter, but foodservice is resilient

The economic climates in key markets are affecting consumer spending, especially in Brazil, Argentina and Venezuela, however foodservice appears to be weathering the storm better than other industries.

Value growth is still strong, even where transactions growth has slowed or halted, suggesting Latin Americans place a high priority on dining out. As demonstrated by Mexico’s “hybrid consumer” movement, they are still willing to spend on high-value dining experiences, even as they cut back in other areas.

Brazil is the Latin American foodservice growth story

Brazil continues to dominate the Latin America growth story, both literally in terms of size and figuratively in terms of focus. The market currently makes up nearly half of all foodservice value in the region, and over 2013-2018 Brazil will contribute more absolute value growth than all other major markets combined.

Diversified expansion, however, is needed

Share in Brazil is growing more and more difficult to earn, and the country’s economic difficulties mean growth has started to lag other markets in the region. To maximise future prospects, operators looking to expand must now invest in other growth markets in addition to Brazil, in order to establish a presence in markets that will pay very high dividends over the long term.

Growth is broad, though moving towards fast food

Latin America will offer average annual growth of at least 3% in all categories over 2013-2018; however fast food will be the highest at 6%. Burger, bakery products, convenience stores, and chicken fast food will be the four highest growth areas in percentage terms.

New flavours, new channels, new experiences

Latin American foodservice consumers are demonstrating growing demand for new foodservice experiences, new flavours and new service channels such as delivery and drive-through. This has led to growth in new cuisines and for new format types, a trend that will only gain momentum over the long term as these markets develop.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings in Latin America foodservice

A note on Venezuela

Regional Performance

First, a look at inflation and value distribution

Value growth is strong, but transactions falter

Global attention is on Latin America

Consistent returns make the region even more attractive

Another strong year, with some local struggles

Chains surge ahead of independents

Fast food outpaces full-service

A large - and growing - middle class in key markets

Size is in Brazil, Mexico, but smaller markets offer stronger growth

Latin American consumers are open-minded about format

Beverages make up a large portion of local value

Soft drinks trends point to diversifying demand in beverages

Non-dine-in channels are growing as markets mature

Per capita spending remains low relative to other regions

Latin America is a culinary melting pot with diverse preferences

Key takeaways

Competitive Landscape

Latin America brand leaders: A blend of local and multinational

Share growth shows international players gaining ground

Overall, independents still dwarf the chained segment

Chained opportunities are concentrated within Brazil

Plenty of local chains are growing fast, gaining share

Retail and travel locations lead growth

Key takeaways

Category Analysis

Category growth shows strength in modern, premium segments

Fastest growing categories region-wide in 2013

Full-service restaurants and cafés/bars have the majority

Full-service restaurants are slow and steady

Fast food is growing quickly and diversifying

Demand is high for Asian flavours and concepts

Cafés/bars show modern and traditional can co-exist

Cafés/bars remains fragmented, but chains are expanding fast

Latin Americans love pizza, but the market is already dense

Key takeaways

Future Prospects

Long-term prospects are bright

Parallel opportunities in massive Brazil and smaller, faster markets

Growth is in fast food, especially for chains

Chained segments have plenty of room to grow

Key strategic takeaways for long-term growth in Latin America

Why buy this report?

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Megatrends

Strategy Briefing

Foodservice in Latin America: Long-term Opportunities in a Major Growth Region

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Economic conditions matter, but foodservice is resilient

Brazil is the Latin American foodservice growth story

Diversified expansion, however, is needed

Growth is broad, though moving towards fast food

New flavours, new channels, new experiences

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings in Latin America foodservice

A note on Venezuela

Regional Performance

First, a look at inflation and value distribution

Value growth is strong, but transactions falter

Global attention is on Latin America

Consistent returns make the region even more attractive

Another strong year, with some local struggles

Chains surge ahead of independents

Fast food outpaces full-service

A large - and growing - middle class in key markets

Size is in Brazil, Mexico, but smaller markets offer stronger growth

Latin American consumers are open-minded about format

Beverages make up a large portion of local value

Soft drinks trends point to diversifying demand in beverages

Non-dine-in channels are growing as markets mature

Per capita spending remains low relative to other regions

Latin America is a culinary melting pot with diverse preferences

Key takeaways

Competitive Landscape

Latin America brand leaders: A blend of local and multinational

Share growth shows international players gaining ground

Overall, independents still dwarf the chained segment

Chained opportunities are concentrated within Brazil

Plenty of local chains are growing fast, gaining share

Retail and travel locations lead growth

Key takeaways

Category Analysis

Category growth shows strength in modern, premium segments

Fastest growing categories region-wide in 2013

Full-service restaurants and cafés/bars have the majority

Full-service restaurants are slow and steady

Fast food is growing quickly and diversifying

Demand is high for Asian flavours and concepts

Cafés/bars show modern and traditional can co-exist

Cafés/bars remains fragmented, but chains are expanding fast

Latin Americans love pizza, but the market is already dense

Key takeaways

Future Prospects

Long-term prospects are bright

Parallel opportunities in massive Brazil and smaller, faster markets

Growth is in fast food, especially for chains

Chained segments have plenty of room to grow

Key strategic takeaways for long-term growth in Latin America

Why buy this report?

Want to find out more about this report?

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