Foodservice Payment Innovation: Sports and Entertainment Venues

September 2020

This briefing continues a series devoted to exploring challenges, opportunities and innovation in different foodservice payment environments. Sports and entertainment venues are a critical component of leisure foodservice purchases worldwide and have been a hotbed for foodservice innovation in recent years. Ongoing development of in-seat service, mobile ordering, and loyalty integration offer excellent examples of the ways that companies are expanding the role of payment in these venues.

USD 1,325
Request More Information

Key findings

Deployment of cashless alternatives continues

Cash remains king in a large number of stadiums and entertainment venues, particularly for roving concessions workers. Significant opportunity exists for companies to bring innovative cashless solutions to parks and arenas. The Coronavirus pandemic in particular has made cash usage substantially less attractive to many consumers.

Leveraging technology to keep attendees in their seats longer

Perhaps the worst part of seeking out concessions at an event is the time it takes away from the purchased main attraction. Finding ways to mitigate the amount of time that consumers must spend out of their seats, particularly in a post-Coronavirus (COVID-19) world is an essential component in the evolution of stadium and entertainment venue payments.

Cashless stadiums arriving, may face policy pushback

New stadiums and arenas are arriving that operate under a completely cashless model. While there has been some initial pushback from municipalities and larger market legislation that looks to limit the potential for fully cashless environments, the arrival of COVID-19 has eroded some of the support that maintaining cash payments once enjoyed.

Opportunity abounds for loyalty programmes

Loyalty programmes for stadiums and entertainment venues are frequently underacknowledged or even non-existent. There is tremendous potential for greater involvement of loyalty programmes and group purchasing to change the landscape of venue foodservice.

 

Introduction: Payments Innovation

Scope
Key findings
A framework for assessing foodservice payment innovation

Assessing: Sports and Entertainment

Sports and entertainment: A diverse foodservice environment
Speed is of the utmost importance for sports and entertainment
Logistical challenges closely related to speed concerns
Moving to cashless models offers opportunity for insight, loyalty

Unique Challenges and Innovations

Technology can help attendees maximise time in their seats
Atlanta’s Mercedes-Benz Stadium pioneering cashless payments
Loyalty programmes at stadiums and venues underpenetrated

Conclusion: Assessing Opportunities

Technology will help drive a better payments experience

Conclusion: assessing opportunities

Attendees seek speed and deals, earn loyalty through experience

Definitions and Notes

Report definitions and notes
Share:

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page