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Strategy Briefing

Footwear in Europe: Stepping Up in the Face of Uncertainty

38 pages, May 2013

US$1,200

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

While the European footwear market has shown greater economic resilience compared to clothing, there have nonetheless been winners and losers. This briefing explores the evolution of the market in a time of continued economic uncertainty, highlighting key geographic, category and channel opportunities. Emphasis is placed on the most striking market development: the growth of the value segment, driven by post-recession polarisation and the notion of “disposable fashion” hitting footwear.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Footwear shows greater resilience than clothing

Footwear has been less prone to macroeconomic shocks compared to clothing due to its position as an "affordable luxury" and perception as a better investment.

East-West divergence

Recession and austerity measures are dampening footwear spending in Western Europe, but sales in Eastern Europe continue to grow.

Volumes on the rise

Whilst the notion of "disposable fashion" is hitting its peak in clothing, the trend is gaining importance in footwear.

Price polarisation

The middle ground is being squeezed in Europe, as consumers trade down to fast fashion/private label but also trade up to luxury.

Fast fashion exerts influence

Fast fashion chains, in particular, are turning their attention to footwear, providing more weight at the economy end of the market.

Private label gains momentum

Grocery retailers' private label brands are also benefiting at the economy end, but face the challenge of building fashion appeal to compete with fast fashion.

Traditional channels struggle

Department stores and apparel specialists are focusing on creating in-store environments and services to regain footfall.

Sports footwear outperforms

Sports footwear, particularly sports-inspired, is showing economic resilience, drawing non-traditional sportswear players into the competitive fray.

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Introduction

Scope

Objectives

Key findings

Europe Overview

"Affordable escapism" keeps footwear sales buoyant

Contrasting performance in Eastern and Western Europe

Income variations affect footwear unit prices

Unit prices on decline, but volumes rise

Volume slowdown not expected to hit footwear

Category Analysis

Women's footwear still dominates sales

Fashion trends drive sales in women's footwear

Increased fashion consciousness boosts men's footwear

Income and demographics impact children's footwear

Sports footwear outperforms the market

Sports-inspired holds the greatest potential

Performance footwear driven by popularity of running

Outdoor footwear led by Germany

Competitive Environment

Sports and value players lead the rankings

Post-recession p olarisation

Designer footwear shows resilience

Luxury brands broaden their scope

Value fashion booms

Value fashion: Challenges to overcome looking forward

Channel Analysis

Traditional store-based formats lose share

Online attitudes opens new avenues for growth

Grocery private label brands gains momentum…

...and flex stronger fashion credentials

Compelling in-store environments lure consumers back to stores

Conclusions

European divergence set to continue

A summary of the main findings

Report Definitions

Definitions: Footwear

Definitions: Sports footwear

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Megatrends

Strategy Briefing

Footwear in Europe: Stepping Up in the Face of Uncertainty

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Footwear shows greater resilience than clothing

East-West divergence

Volumes on the rise

Price polarisation

Fast fashion exerts influence

Private label gains momentum

Traditional channels struggle

Sports footwear outperforms

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

Europe Overview

"Affordable escapism" keeps footwear sales buoyant

Contrasting performance in Eastern and Western Europe

Income variations affect footwear unit prices

Unit prices on decline, but volumes rise

Volume slowdown not expected to hit footwear

Category Analysis

Women's footwear still dominates sales

Fashion trends drive sales in women's footwear

Increased fashion consciousness boosts men's footwear

Income and demographics impact children's footwear

Sports footwear outperforms the market

Sports-inspired holds the greatest potential

Performance footwear driven by popularity of running

Outdoor footwear led by Germany

Competitive Environment

Sports and value players lead the rankings

Post-recession p olarisation

Designer footwear shows resilience

Luxury brands broaden their scope

Value fashion booms

Value fashion: Challenges to overcome looking forward

Channel Analysis

Traditional store-based formats lose share

Online attitudes opens new avenues for growth

Grocery private label brands gains momentum…

...and flex stronger fashion credentials

Compelling in-store environments lure consumers back to stores

Conclusions

European divergence set to continue

A summary of the main findings

Report Definitions

Definitions: Footwear

Definitions: Sports footwear

Why buy this report?

Want to find out more about this report?

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