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Strategy Briefing

Footwear in Latin America

34 pages, Jul 2017

US$1,325

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About This Report

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Value growth in Latin American footwear is undermined by high inflation, protectionist policies and a volatile political and economic climate that continues to plague the region in 2015 and 2016 as it has through much of the last decade. Mexico is a regional bright spot as the country has registered steady and positive growth for the last five years. Moreover, sports footwear has been a significant contributor to positive value growth with demand for fashionable sneakers high.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Economic and political volatility undermine value growth

Despite much economic and political volatility in Argentina and particularly Venezuela coupled with a struggling Brazilian economy, footwear in Latin America registered a positive CAGR of 2% over 2011-2016 thanks to stable and healthy value growth in Mexico. Also Chile and Colombia contributed positively to footwear value growth in Latin America.

Mexico overtakes Brazil as the region’s largest footwear market

Brazilian footwear sales collapsed in line with commodity prices, upon which the economy has been highly reliant, posting double-digit declines in both 2015 and 2016. Consequently, Mexico has overtaken Brazil as the region’s largest footwear market on the back of strong stable footwear sales.

Sneakers in high demand across Latin America

Sports footwear accounted for 52% of absolute footwear value growth and has also outgrown footwear with a 2% CAGR over 2011-2016. Sneakers have become fashionable and a mainstay in Latin Americans’ daily lives thanks to the health and wellness and athleisure trends.

Internet retailing remains largely undeveloped

Internet retailing has grown quickly over the past five years, however from a low base and in 2016 still only accounts for 5% of value sales. Brazil remains the only country with well-developed online sales, while slow internet speeds and poor credit card penetration hamper development elsewhere in the region.

A moderately positive outlook hinges on economic performance

The outlook for footwear in Latin America is positive with high growth expected in Argentina, Mexico and Colombia. However, the forecast remains uncertain and will hinge on economic and political stability. Sports footwear is also expected to continue to outperform footwear in most countries.

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Introduction

Scope

Key findings

Regional Overview

Latin America in global context

Erratic performance

Mexico overtakes Brazil as region’s largest footwear market

Small differences between men, women and children

Value growth built on…

…sports footwear, like the rest of the world

Specialist knowledge continues to lead…

…as internet retailing is still in early development

Leading Companies and Brands

A fragmented footwear market

a didas sets the pace

Localisation characterises footwear in Latin America

A dynamic brand market

Forecast Projections

A moderately positive outlook…

…depends on economic and political stability

Country Snapshots

Mexico: Market context

Mexico: Competitive and retail landscape

Brazil: Market context

Brazil: Competitive and retail landscape

Argentina: Market context

Argentina: Competitive and retail landscape

Venezuela: Market context

Venezuela: Competitive and retail landscape

Chile: Market context

Chile: Competitive and retail landscape

Colombia: Market context

Colombia: Competitive and retail landscape

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Megatrends

Strategy Briefing

Footwear in Latin America

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About This Report

New Report Guarantee

Overview

Why buy this report?

Economic and political volatility undermine value growth

Mexico overtakes Brazil as the region’s largest footwear market

Sneakers in high demand across Latin America

Internet retailing remains largely undeveloped

A moderately positive outlook hinges on economic performance

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Latin America in global context

Erratic performance

Mexico overtakes Brazil as region’s largest footwear market

Small differences between men, women and children

Value growth built on…

…sports footwear, like the rest of the world

Specialist knowledge continues to lead…

…as internet retailing is still in early development

Leading Companies and Brands

A fragmented footwear market

a didas sets the pace

Localisation characterises footwear in Latin America

A dynamic brand market

Forecast Projections

A moderately positive outlook…

…depends on economic and political stability

Country Snapshots

Mexico: Market context

Mexico: Competitive and retail landscape

Brazil: Market context

Brazil: Competitive and retail landscape

Argentina: Market context

Argentina: Competitive and retail landscape

Venezuela: Market context

Venezuela: Competitive and retail landscape

Chile: Market context

Chile: Competitive and retail landscape

Colombia: Market context

Colombia: Competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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