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Footwear in
Venezuela

Country Report

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Executive Summary

Feb 2018
PROSPECTS
Import restrictions reshape footwear in 2017

Similar to all apparel subcategories, footwear suffered lower sales in volume terms in 2017. Sales contracted from the supply side, because companies are facing shortages of foreign currency to import final products and raw materials; and from the demand side, as households’ budgets lost purchasing power to inflation.

Casual trend drives footwear

In general, men and women dress casually, and footwear matches this style. Men and children wear sport shoes for their everyday routines.

Major players in footwear continue to adjust to consumers’ budgets

On the supply side, importers and manufacturers will continue to adjust to consumers’ budgets by increasing the supply of basic, more affordable items as long as the recession lasts. As a result, domestic brands are likely to increase their share as local manufacturing facilities take advantage of their position and knowledge of the market.

COMPETITIVE LANDSCAPE
Major players in footwear will try to substitute imports with local production

Local brands increased their share in 2017 due to obstacles to imports and high price differentials between local and imported brands. Local manufacturers have taken advantage of the adverse legal environment regarding the importation of final goods while foreign brands have become too expensive for the majority of households due to exchange rate distortions.

Calzados Basinger claims first position

Calzados Basinger occupied first position in footwear in 2017. This firm owns 30 exclusive stores located in the most visited shopping malls.

Innovation remains weak in footwear

Innovation remains weak because global brands have problems introducing their most recent collections in the Venezuelan market. Domestic firms are choosing simpler models, such as sandals for women or driver shoes for men.

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Footwear in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Footwear in Venezuela?
  • What are the major brands in Venezuela?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Footwear in Venezuela - Category analysis

HEADLINES

PROSPECTS

Import restrictions reshape footwear in 2017
Casual trend drives footwear
Major players in footwear continue to adjust to consumers’ budgets

COMPETITIVE LANDSCAPE

Major players in footwear will try to substitute imports with local production
Calzados Basinger claims first position
Innovation remains weak in footwear

CATEGORY DATA

Table 1 Sales of Footwear by Category: Volume 2012-2017
Table 2 Sales of Footwear by Category: Value 2012-2017
Table 3 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Footwear: % Value 2014-2017
Table 7 Distribution of Footwear by Format: % Value 2012-2017
Table 8 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 9 Forecast Sales of Footwear by Category: Value 2017-2022
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Apparel and Footwear in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Economic environment continues hampering growth of apparel and footwear
Apparel and footwear tries to survive by substituting imports with local production
Loss of purchasing power encourages demand for second-hand apparel
Price and supply uncertainty delay development of internet retailing
Slow recovery expected over the forecast period

MARKET DATA

Table 12 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 13 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 18 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel and Footwear in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Economic environment continues hampering growth of apparel and footwear
Apparel and footwear tries to survive by substituting imports with local production
Loss of purchasing power encourages demand for second-hand apparel
Price and supply uncertainty delay development of internet retailing
Slow recovery expected over the forecast period

MARKET DATA

Table 24 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 25 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 26 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 27 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 29 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 30 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 31 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 32 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 33 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 34 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 35 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources