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Strategy Briefing
Footwear in Western Europe
Jul 2018
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Footwear in Western Europe is gradually picking up in 2017 after suffering through two economic downturns. Moreover, rapidly developing e-commerce demands quicker services and an omnichannel approach and growing social and environmental awareness is influencing the market. With strong health consciousness, athleisure is driving sales of sports footwear, delivering solid value growth. Sports footwear is anticipated to continue its strong development, thus supporting footwear category value growth
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Overview
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Footwear in Western Europe has struggled following two major economic downturns
Western Europe has been marked by two major economic downturns in the early 21st century defining footwear for most countries. Footwear has been on a decline for over 10 years, only returning to positive development in 2015, and growing marginally.
Concentration in otherwise fragmented industry
In 2017 the leading five footwear players in Western Europe were responsible for 25% of the region’s sales, up eight percentage points from 2012. Sportswear giants Nike and adidas accounted for 18% of the gains, benefiting from strong brand awareness and continued improvement of functional and comfortable sports footwear.
Sports footwear retains growth
With a 3% CAGR over 2012-2017, sports footwear has demonstrated the most distinct development. Rapidly growing athleisure not only popularised sports footwear, but made sneakers fashionable. In 2017 sneakers were not only comfortable but also a fashion statement in much of Western Europe.
Digital key to reach out to consumers
Footwear has experienced rapid digitalisation, with internet retailing accounting for 16% of total value sales in 2017. Similar to e-commerce, the evolution of social media is also shaking up the market. Many footwear brands have increased their social media activity and use social platforms to their advantage.
An optimistic outlook for footwear
Footwear in Western Europe is anticipated to post a CAGR of 1% over 2017-2022 with mainly positive unit price and volume growth. Sports footwear will remain the biggest contributor to footwear growth forecast, recording a CAGR of near 4% over the same period.
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Introduction
Scope
Key findings
Regional Overview
Western Europe in global context
Back to positive value development
Women’s footwear lays path to recovery
A reassuring country specific picture
Footwear has shown signs of recovery…
…with sports footwear leading the way
Footwear specialists’ knowledge and experience…
…together with online presence is key to success
Leading Companies and Brands
Footwear remains a fragmented industry...
…however leading companies perform the best…
…with varied geographic reach
Static footwear market
Forecast Projections
Increasingly positive outlook
Sports footwear will continue to drive growth
Country Snapshots
Germany: market context
Germany: competitive and retail landscape
UK: market context
UK: competitive and retail landscape
France: market context
France: competitive and retail landscape
Italy: market context
Italy: competitive and retail landscape
Spain: market context
Spain: competitive and retail landscape
Turkey: market context
Turkey: competitive and retail landscape
Netherlands: market context
Netherlands: competitive and retail landscape
Sweden: market context
Sweden: competitive and retail landscape
Austria: market context
Austria: competitive and retail landscape
Portugal: market context
Portugal: competitive and retail landscape
Denmark: market context
Denmark: competitive and retail landscape
Greece: market context
Greece: competitive and retail landscape
Norway: market context
Norway: competitive and retail landscape
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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- Global Recovery Tracker: Q3 2020 | Nov 2020
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- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Apparel and Footwear in Argentina | Apr 2020
- Apparel and Footwear in Australia | Mar 2020
- Apparel and Footwear in Austria | Mar 2020
- Apparel and Footwear in Brazil | Apr 2020
- Apparel and Footwear in Canada | Feb 2020
- Apparel and Footwear in Chile | Mar 2020
- Apparel and Footwear in China | Feb 2020
- Apparel and Footwear in Colombia | Mar 2020
- Apparel and Footwear in Denmark | Mar 2020
- Apparel and Footwear in Egypt | Mar 2020
- Apparel and Footwear in France | Mar 2020
- Apparel and Footwear in Germany | Feb 2020
- Apparel and Footwear in Greece | Mar 2020
- Apparel and Footwear in Hong Kong, China | Mar 2020
- Apparel and Footwear in Hungary | Mar 2020
- Apparel and Footwear in India | Mar 2020
- Apparel and Footwear in Indonesia | Feb 2020
- Apparel and Footwear in Israel | Feb 2020
- Apparel and Footwear in Italy | Feb 2020
- Apparel and Footwear in Japan | Feb 2020
- Apparel and Footwear in Malaysia | Mar 2020
- Apparel and Footwear in Mexico | Feb 2020
- Apparel and Footwear in Morocco | Mar 2020
- Apparel and Footwear in Nigeria | Mar 2020
- Apparel and Footwear in Norway | Feb 2020
- Apparel and Footwear in Poland | Feb 2020
- Apparel and Footwear in Portugal | Feb 2020
- Apparel and Footwear in Romania | Mar 2020
- Apparel and Footwear in Russia | Feb 2020
- Apparel and Footwear in Saudi Arabia | Feb 2020
- Apparel and Footwear in Singapore | Apr 2020
- Apparel and Footwear in South Africa | May 2020
- Apparel and Footwear in South Korea | Feb 2020
- Apparel and Footwear in Spain | Feb 2020
- Apparel and Footwear in Sweden | Feb 2020
- Apparel and Footwear in Taiwan | Apr 2020
- Apparel and Footwear in Thailand | Mar 2020
- Apparel and Footwear in the Czech Republic | Feb 2020
- Apparel and Footwear in the Netherlands | Feb 2020
- Apparel and Footwear in the Philippines | Feb 2020
- Apparel and Footwear in the United Arab Emirates | Apr 2020
- Apparel and Footwear in the United Kingdom | Feb 2020
- Apparel and Footwear in the US | Feb 2020
- Apparel and Footwear in Turkey | Mar 2020
- Apparel and Footwear in Ukraine | Mar 2020
- Apparel and Footwear in Venezuela | Feb 2018
- Apparel and Footwear in Vietnam | Feb 2020
Complete Catalogue
Strategy Reports
- Global Recovery Tracker: Q3 2020 | Nov 2020
- The New Normal: Identifying the Markets Most Primed for Sustained E-Commerce Growth | Oct 2020
- Global Wage dynamics | Nov 2017
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets | Apr 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Apparel and Footwear in Argentina | Apr 2020
- Apparel and Footwear in Australia | Mar 2020
- Apparel and Footwear in Austria | Mar 2020
- Apparel and Footwear in Brazil | Apr 2020
- Apparel and Footwear in Canada | Feb 2020
- Apparel and Footwear in Chile | Mar 2020
- Apparel and Footwear in China | Feb 2020
- Apparel and Footwear in Colombia | Mar 2020
- Apparel and Footwear in Denmark | Mar 2020
- Apparel and Footwear in Egypt | Mar 2020
- Apparel and Footwear in France | Mar 2020
- Apparel and Footwear in Germany | Feb 2020
- Apparel and Footwear in Greece | Mar 2020
- Apparel and Footwear in Hong Kong, China | Mar 2020
- Apparel and Footwear in Hungary | Mar 2020
- Apparel and Footwear in India | Mar 2020
- Apparel and Footwear in Indonesia | Feb 2020
- Apparel and Footwear in Israel | Feb 2020
- Apparel and Footwear in Italy | Feb 2020
- Apparel and Footwear in Japan | Feb 2020
- Apparel and Footwear in Malaysia | Mar 2020
- Apparel and Footwear in Mexico | Feb 2020
- Apparel and Footwear in Morocco | Mar 2020
- Apparel and Footwear in Nigeria | Mar 2020
- Apparel and Footwear in Norway | Feb 2020
- Apparel and Footwear in Poland | Feb 2020
- Apparel and Footwear in Portugal | Feb 2020
- Apparel and Footwear in Romania | Mar 2020
- Apparel and Footwear in Russia | Feb 2020
- Apparel and Footwear in Saudi Arabia | Feb 2020
- Apparel and Footwear in Singapore | Apr 2020
- Apparel and Footwear in South Africa | May 2020
- Apparel and Footwear in South Korea | Feb 2020
- Apparel and Footwear in Spain | Feb 2020
- Apparel and Footwear in Sweden | Feb 2020
- Apparel and Footwear in Taiwan | Apr 2020
- Apparel and Footwear in Thailand | Mar 2020
- Apparel and Footwear in the Czech Republic | Feb 2020
- Apparel and Footwear in the Netherlands | Feb 2020
- Apparel and Footwear in the Philippines | Feb 2020
- Apparel and Footwear in the United Arab Emirates | Apr 2020
- Apparel and Footwear in the United Kingdom | Feb 2020
- Apparel and Footwear in the US | Feb 2020
- Apparel and Footwear in Turkey | Mar 2020
- Apparel and Footwear in Ukraine | Mar 2020
- Apparel and Footwear in Venezuela | Feb 2018
- Apparel and Footwear in Vietnam | Feb 2020