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Strategy Briefing

Footwear in Western Europe

Jul 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Footwear in Western Europe is gradually picking up in 2017 after suffering through two economic downturns. Moreover, rapidly developing e-commerce demands quicker services and an omnichannel approach and growing social and environmental awareness is influencing the market. With strong health consciousness, athleisure is driving sales of sports footwear, delivering solid value growth. Sports footwear is anticipated to continue its strong development, thus supporting footwear category value growth

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Footwear in Western Europe has struggled following two major economic downturns

Western Europe has been marked by two major economic downturns in the early 21st century defining footwear for most countries. Footwear has been on a decline for over 10 years, only returning to positive development in 2015, and growing marginally.

Concentration in otherwise fragmented industry

In 2017 the leading five footwear players in Western Europe were responsible for 25% of the region’s sales, up eight percentage points from 2012. Sportswear giants Nike and adidas accounted for 18% of the gains, benefiting from strong brand awareness and continued improvement of functional and comfortable sports footwear.

Sports footwear retains growth

With a 3% CAGR over 2012-2017, sports footwear has demonstrated the most distinct development. Rapidly growing athleisure not only popularised sports footwear, but made sneakers fashionable. In 2017 sneakers were not only comfortable but also a fashion statement in much of Western Europe.

Digital key to reach out to consumers

Footwear has experienced rapid digitalisation, with internet retailing accounting for 16% of total value sales in 2017. Similar to e-commerce, the evolution of social media is also shaking up the market. Many footwear brands have increased their social media activity and use social platforms to their advantage.

An optimistic outlook for footwear

Footwear in Western Europe is anticipated to post a CAGR of 1% over 2017-2022 with mainly positive unit price and volume growth. Sports footwear will remain the biggest contributor to footwear growth forecast, recording a CAGR of near 4% over the same period.

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Introduction

Scope

Key findings

Regional Overview

Western Europe in global context

Back to positive value development

Women’s footwear lays path to recovery

A reassuring country specific picture

Footwear has shown signs of recovery…

…with sports footwear leading the way

Footwear specialists’ knowledge and experience…

…together with online presence is key to success

Leading Companies and Brands

Footwear remains a fragmented industry...

…however leading companies perform the best…

…with varied geographic reach

Static footwear market

Forecast Projections

Increasingly positive outlook

Sports footwear will continue to drive growth

Country Snapshots

Germany: market context

Germany: competitive and retail landscape

UK: market context

UK: competitive and retail landscape

France: market context

France: competitive and retail landscape

Italy: market context

Italy: competitive and retail landscape

Spain: market context

Spain: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

Netherlands: market context

Netherlands: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Austria: market context

Austria: competitive and retail landscape

Portugal: market context

Portugal: competitive and retail landscape

Denmark: market context

Denmark: competitive and retail landscape

Greece: market context

Greece: competitive and retail landscape

Norway: market context

Norway: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Footwear in Western Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Footwear in Western Europe has struggled following two major economic downturns

Concentration in otherwise fragmented industry

Sports footwear retains growth

Digital key to reach out to consumers

An optimistic outlook for footwear

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Western Europe in global context

Back to positive value development

Women’s footwear lays path to recovery

A reassuring country specific picture

Footwear has shown signs of recovery…

…with sports footwear leading the way

Footwear specialists’ knowledge and experience…

…together with online presence is key to success

Leading Companies and Brands

Footwear remains a fragmented industry...

…however leading companies perform the best…

…with varied geographic reach

Static footwear market

Forecast Projections

Increasingly positive outlook

Sports footwear will continue to drive growth

Country Snapshots

Germany: market context

Germany: competitive and retail landscape

UK: market context

UK: competitive and retail landscape

France: market context

France: competitive and retail landscape

Italy: market context

Italy: competitive and retail landscape

Spain: market context

Spain: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

Netherlands: market context

Netherlands: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Austria: market context

Austria: competitive and retail landscape

Portugal: market context

Portugal: competitive and retail landscape

Denmark: market context

Denmark: competitive and retail landscape

Greece: market context

Greece: competitive and retail landscape

Norway: market context

Norway: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Why buy this report?

Want to find out more about this report?

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