The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2013
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The travel industry confirmed its vitality in 2012, recording 4% growth in terms of international arrivals. Growth is expected to continue in the next five years and beyond, driven by the growing desire to explore the world among consumers across the globe, as well as by the rise of the middle and affluent classes in the emerging economies. The fastest growing categories include online travel, low cost carriers, medical tourism, shopping tourism, rail transport and private accommodation.
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World tourism flows achieved another positive performance in 2012, growing by 4% and surpassing one billion tourist arrivals during the year. Emerging markets once again generated the most growth, however, tourist arrivals performed well also in advanced economies.
The tourism industry is forecast to maintain its vitality in the next five years and beyond, benefiting from a growing desire to explore the world among consumers across the globe as well as from the rise of middle and affluent classes in the emerging economies.
The hotel sector benefited in 2012 from the growth in international arrivals, as well as in domestic tourism in countries such as China, Brazil and India. A growing trend in this sector is the emergence of a multi-channel model where the mobile channel and meta-search engines play an important role.
Online travel continued its rise in 2012, at the expense of traditional distribution channels. Advanced economies still accounted for the vast majority of online travel sales, but emerging markets are expected to play a major role in this sector within five years.
Online travel and low cost carriers are the most significant success stories among travel consumers, and will continue to achieve strong performances in the next five years. Other rising consumer trends include medical tourism, shopping tourism, mobile travel, rail transport and private accommodation.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.