Forecasting and Scenario Analysis

Forecasting and Segmentation Analysis with Euromonitor International informs your strategic planning process, performance management and target-setting with rigorous, independent and unbiased projections of future demand.

How Forecasting and Scenario Analysis can help

Establish a baseline forecast

Identify the most likely future scenario and the countries, categories or channels with the highest future sales potential.

Know what can be influenced

Identify demand factors and measure their growth contribution. Know what is out of your control and plan strategy accordingly.

Test scenarios and evaluate outcomes

Discover how changes in the economy, competition, costs or prices will impact your baseline.

Short term multi-country and multi-category sales forecasts

Generate short-term category sales forecasts by evaluating the historic relationship between macroeconomic indicators and internal factors such as price and promotion against category growth across multiple countries.

Leverage monthly scan or panel data that includes your sales to build a robust model. Recalibrate the model to strengthen its predictive accuracy.

What you get

Quarterly and monthly baseline forecasts for all countries and categories
Identification of key macroeconomic and internal market drivers by country and category and their contribution to growth
Determine product or category elasticity of demand
Identify substitute or complement product relationships across categories

Forecasting manufacturer and brand sales globally

Leveraging brand share data in our Passport database, we build models calculating brand sales forecasts for thousands of brands, more than a hundred categories and across 80 countries. These individual brand forecasts are later aggregated, identifying future leading global brands by category.

What you get

A five-year forecast of thousands of different brands by share and sales
Identification of the leading global brands by category and country
A report of brand shares and sales to match client defined categories and regions
All brand information in one place and in one user-friendly format

Online and multi-channel sales forecasts

Our models begin with identifying the drivers behind the emergence or decline of distribution channels for a specific product or category. Next, they generate product or category specific channel sales forecasts based on the future outlook for the predictive indicators.

What you get

Five-year forecasts of channel sales and shares for specific categories
Identification of the most attractive channel category pairs in terms of future growth opportunity
Channel growth insights based on our econometric model analysis and visualised through growth decomposition
Each channel indicator’s marginal effects (adjusted elasticities) displayed in a heat map table

Scenario analysis tools

With a visual and interactive scenario analysis interface, stress test your sales across a wide range of conditions, from possible economic shocks to planned product price or promotional campaigns.

What you get

Ability to incorporate unaccounted soft factors such as economic shocks, regulatory changes or aggressive price promotions into the forecasts
Visualisation of the cross price elasticity matrix for a substitute and complementary products and their impact on future sales
Training workshops on the best use of the tool
An online application allowing multiple users to access and use the model

Supports many functions

Euromonitor Consulting can help your company with unique challenges, anticipate change, inform the strategic planning process and reach annual targets.

Sales

Forecast models predict monthly and quarterly sales growth, factoring seasonality and the latest monthly or quarterly sales data to provide a live forecast to compare against planned annual baseline forecasts.

Marketing Communication

Demonstrate your organisations or industry’s contribution to the local, national or regional economy. Communicate and lobby regulators and the government to pursue the right policy that fosters growth in your sector, including those in your supply chain and economy.

Insights

Uncover and analyse the underlying demand drivers for your products and their relative contribution to your overall forecasted market growth.

Strategy

Forecast models and scenario analysis tools stress test options and inform recommendations on how best to drive category growth nationally, regionally or globally.

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Megatrends

Forecasting and Scenario Analysis

How Forecasting and Scenario Analysis can help

Establish a baseline forecast

Know what can be influenced

Test scenarios and evaluate outcomes

Short term multi-country and multi-category sales forecasts

What you get

Forecasting manufacturer and brand sales globally

What you get

Online and multi-channel sales forecasts

What you get

Scenario analysis tools

What you get

Supports many functions

Sales

Marketing Communication

Insights

Strategy