Forecasting and Segmentation Analysis with Euromonitor International informs your strategic planning process, performance management and target-setting with rigorous, independent and unbiased projections of future demand.
Identify the most likely future scenario and the countries, categories or channels with the highest future sales potential.
Identify demand factors and measure their growth contribution. Know what is out of your control and plan strategy accordingly.
Discover how changes in the economy, competition, costs or prices will impact your baseline.
Generate short-term category sales forecasts by evaluating the historic relationship between macroeconomic indicators and internal factors such as price and promotion against category growth across multiple countries.
Leverage monthly scan or panel data that includes your sales to build a robust model. Recalibrate the model to strengthen its predictive accuracy.
Quarterly and monthly baseline forecasts for all countries and categories
Identification of key macroeconomic and internal market drivers by country and category and their contribution to growth
Determine product or category elasticity of demand
Identify substitute or complement product relationships across categories
Leveraging brand share data in our Passport database, we build models calculating brand sales forecasts for thousands of brands, more than a hundred categories and across 80 countries. These individual brand forecasts are later aggregated, identifying future leading global brands by category.
A five-year forecast of thousands of different brands by share and sales
Identification of the leading global brands by category and country
A report of brand shares and sales to match client defined categories and regions
All brand information in one place and in one user-friendly format
Our models begin with identifying the drivers behind the emergence or decline of distribution channels for a specific product or category. Next, they generate product or category specific channel sales forecasts based on the future outlook for the predictive indicators.
Five-year forecasts of channel sales and shares for specific categories
Identification of the most attractive channel category pairs in terms of future growth opportunity
Channel growth insights based on our econometric model analysis and visualised through growth decomposition
Each channel indicator’s marginal effects (adjusted elasticities) displayed in a heat map table
With a visual and interactive scenario analysis interface, stress test your sales across a wide range of conditions, from possible economic shocks to planned product price or promotional campaigns.
Ability to incorporate unaccounted soft factors such as economic shocks, regulatory changes or aggressive price promotions into the forecasts
Visualisation of the cross price elasticity matrix for a substitute and complementary products and their impact on future sales
Training workshops on the best use of the tool
An online application allowing multiple users to access and use the model
Euromonitor Consulting can help your company with unique challenges, anticipate change, inform the strategic planning process and reach annual targets.
Forecast models predict monthly and quarterly sales growth, factoring seasonality and the latest monthly or quarterly sales data to provide a live forecast to compare against planned annual baseline forecasts.
Demonstrate your organisations or industry’s contribution to the local, national or regional economy. Communicate and lobby regulators and the government to pursue the right policy that fosters growth in your sector, including those in your supply chain and economy.
Uncover and analyse the underlying demand drivers for your products and their relative contribution to your overall forecasted market growth.
Forecast models and scenario analysis tools stress test options and inform recommendations on how best to drive category growth nationally, regionally or globally.