Fortified/Functional Beverages in Australia

April 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Fortified/Functional Beverages industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Fortified/Functional Beverages industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fortified/Functional Beverages in Australia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fortified/Functional Beverages in Australia?
  • What are the key health and wellness concerns driving sales in Fortified/Functional Beverages?
  • Is Fortified/Functional Beverages a dynamic niche or mainstream concern in Australia?
  • Which are the leading brands in Fortified/Functional Beverages in Australia?
  • How are products distributed in Fortified/Functional Beverages in Australia?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Fortified/Functional Beverages in Australia - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

A tale of two soft drinks
Herbal teas heats up
Other categories also perform well

PROSPECTS AND OPPORTUNITIES

Growth in energy drinks set to slow
Sports drinks will be pumped up
Herbal teas go portable

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021 Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 8 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 9 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 10 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 11 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 12 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 13 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026

Health and Wellness in Australia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?

MARKET DATA

Table 14 Sales of Health and Wellness by Type: Value 2016-2021 Table 15 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 16 Sales of Health and Wellness by Category: Value 2016-2021 Table 17 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 18 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 20 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 21 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 22 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 23 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 24 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 26 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Fortified/Functional Beverages

    • FF Instant Coffee
      • FF Fruit/Herbal Tea
      • FF Chocolate-based Flavoured Powder Drinks
      • FF Plant-based and Malt-based Hot Drinks
    • FF Bottled Water
      • FF Non-Cola Carbonates
      • FF Liquid Concentrates
      • FF Powder Concentrates
      • Regular Energy Drinks
      • Reduced Sugar Energy Drinks
      • FF 100% Juice
      • FF Juice Drinks (up to 24% Juice)
      • FF Nectars (25-99% Juice)
    • FF RTD Coffee
    • FF RTD Tea
      • Regular Sports Drinks
      • Reduced Sugar Sports Drinks

Fortified/Functional Beverages

This category includes fortified/functional beverages. When identifying fortified/functional products, we focus on products to which health ingredients or/and nutrients have been added as well as brands that are positioned to deliver a certain functionality. To be included here the enhancement has to be highlighted in the label or hold a health claim/nutritional claim. Fortified/functional food and beverages provide health benefits beyond their nutritional value and/or the level of added ingredients wouldn’t normally be found in that product. To merit inclusion in this category, the defining criterion here is that the product must have been actively fortified/enhanced during production. As such, inherently healthy products such as 100% fruit/vegetable juices are only included under "fortified/functional" if additional health ingredients (e.g. calcium, omega-3) have been added. To be included, the health benefit needs to form part of positioning/marketing of the product.

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This report originates from Passport, our Fortified/Functional Beverages research and analysis database.

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