Executive Summary

Jun 2019
PROSPECTS
Health consciousness supporting growth of fortified/functional beverages

The trend of consumers seeking to lead healthier lifestyles continued to impact the non-alcoholic drinks market in 2018, reflected in the growth of fortified/functional beverages. Fortified/functional beverages provide consumers with a product that promises to enhance their health and wellbeing or provide a functional benefit, such as an energy boost.

FF RTD tea enjoys a boost to growth with the launch of a new product

FF RTD tea saw significant growth following the introduction of Nature’s Way Natural Energy Tea in 2018. This new product development was likely inspired by the Kombucha trend, which incorporates the use of tea.

Reduced-sugar energy drinks records strong growth; FF powder concentrates powered by sports drinks

Reduced-sugar energy drinks registered strong growth in 2018. The reason for this strong growth was that consumers value the functional benefits of this type of drink and are looking for a healthier alternative to regular energy drinks.

COMPETITIVE LANDSCAPE
Coca-Cola Amatil leads fortified/functional beverages

The company’s share within fortified/functional beverages has increased since the start of the review period. The positive performance of the company is due to the growing share of Powerade within FF powder concentrates, with the brand’s share higher in 2018 than at the start of the review period, despite the growing share of “others” within the category.

Frucor Suntory Australia remains the number two company in fortified/functional beverages

Frucor Suntory’s V brand of energy drink continued to enjoy increasing popularity in 2018. This popularity translated into a slight increase in the company’s share within fortified/functional beverages in 2018.

Red Bull Australia remains in third place

Red Bull Australia’s share within fortified/functional beverages remained virtually unchanged in 2018. Like V, Red Bull benefits from consumers leading hectic lifestyles as well as the brand’s equity.

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Fortified/Functional Beverages in Australia

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Beverages in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Fortified/Functional Beverages in Australia - Category analysis

HEADLINES

PROSPECTS

Health consciousness supporting growth of fortified/functional beverages
FF RTD tea enjoys a boost to growth with the launch of a new product
Reduced-sugar energy drinks records strong growth; FF powder concentrates powered by sports drinks

COMPETITIVE LANDSCAPE

Coca-Cola Amatil leads fortified/functional beverages
Frucor Suntory Australia remains the number two company in fortified/functional beverages
Red Bull Australia remains in third place

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Australia - Industry Overview

EXECUTIVE SUMMARY

Health consciousness continues to impact the purchasing decisions of Australians
Functional benefits a focus area
Major players make a commitment to providing consumers with healthier choices
Supermarkets the leading distribution channel for non-alcoholic drinks and packaged food
A focus on health and wellness to be at the front of consumers’ and manufacturers’ minds over the forecast period

MARKET DATA

Table 12 Sales of Health and Wellness by Type: Value 2013-2018
Table 13 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 14 Sales of Health and Wellness by Category: Value 2013-2018
Table 15 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 18 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 19 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 20 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 22 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 24 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources