The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJan 2021
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Retail values sales of fortified/functional beverages are set to see value growth in current terms lift in 2020, although not markedly out of line with trends over the review period. The category has benefited less than other products from the restrictions on foodservice that led consumers to retail, although the shutdown of gyms, universities and workplaces helped lift retail volumes.
Consumer health awareness has unsurprisingly sharpened in Austria as a result of the pandemic, and as a result, consumers are looking to switch to healthier options where possible. Sugar reduction is key.
Fortified/functional beverages saw a sharp acceleration in growth at the beginning of 2020, as consumers stockpiled products in the early stages of lockdown. This was driven by consumer concerns about the supply chain, in particular from consumers of FF energy drinkers, who are often likely to be habitual drinkers of these products as an alternative to hot drinks.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Beverages in Austria market research report includes:
Why buy this report?
This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.