Fortified/Functional Beverages in Austria

June 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Fortified/Functional Beverages industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Fortified/Functional Beverages industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fortified/Functional Beverages in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fortified/Functional Beverages in Austria?
  • What are the key health and wellness concerns driving sales in Fortified/Functional Beverages?
  • Is Fortified/Functional Beverages a dynamic niche or mainstream concern in Austria?
  • Which are the leading brands in Fortified/Functional Beverages in Austria?
  • How are products distributed in Fortified/Functional Beverages in Austria?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Fortified/Functional Beverages in Austria - Category analysis

KEY DATA FINDINGS

Fortified/functional beverages continues to benefit from rising health awareness
FF energy drinks remains dominant offer
Additional vitamins and the search for immune-boosting solutions benefit FF fruit/vegetable juice
Stable demand for fortified/functional beverages, while niche of FF RTD coffee to record further dynamism
Higher price points likely to encourage players to further invest in expanding portfolios
Certain FF categories to benefit from greater out-of-home consumption occasions
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 7 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026

Health and Wellness in Austria - Industry Overview

Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
Table 13 Sales of Health and Wellness by Type: Value 2016-2021
Table 14 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 15 Sales of Health and Wellness by Category: Value 2016-2021
Table 16 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 19 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 20 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 21 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 23 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 25 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Fortified/Functional Beverages

    • FF Instant Coffee
      • FF Fruit/Herbal Tea
      • FF Chocolate-based Flavoured Powder Drinks
      • FF Plant-based and Malt-based Hot Drinks
    • FF Bottled Water
      • FF Non-Cola Carbonates
      • FF Liquid Concentrates
      • FF Powder Concentrates
      • Regular Energy Drinks
      • Reduced Sugar Energy Drinks
      • FF 100% Juice
      • FF Juice Drinks (up to 24% Juice)
      • FF Nectars (25-99% Juice)
    • FF RTD Coffee
    • FF RTD Tea
      • Regular Sports Drinks
      • Reduced Sugar Sports Drinks

Fortified/Functional Beverages

This category includes fortified/functional beverages. When identifying fortified/functional products, we focus on products to which health ingredients or/and nutrients have been added as well as brands that are positioned to deliver a certain functionality. To be included here the enhancement has to be highlighted in the label or hold a health claim/nutritional claim. Fortified/functional food and beverages provide health benefits beyond their nutritional value and/or the level of added ingredients wouldn’t normally be found in that product. To merit inclusion in this category, the defining criterion here is that the product must have been actively fortified/enhanced during production. As such, inherently healthy products such as 100% fruit/vegetable juices are only included under "fortified/functional" if additional health ingredients (e.g. calcium, omega-3) have been added. To be included, the health benefit needs to form part of positioning/marketing of the product.

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This report originates from Passport, our Fortified/Functional Beverages research and analysis database.

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