Executive Summary

Mar 2019
PROSPECTS
Demand for FF beverages with natural ingredients rises rapidly

Canadian consumers are becoming increasingly shrewd about the type of FF beverages they drink and are favouring products with clean labels and claims of naturalness. For example, FF sport drinks with natural colouring and no artificial flavours, sugar or preservatives, as in the case of the BioSteel brand, have proven more attractive than mainstream sports drinks, a category experiencing stagnation.

Upcoming regulatory changes are set to bring additional limitations

Regulatory changes to constrain calorie and sugar intake among Canadians are set to impact sales of FF beverages. During 2018, some Quebec municipalities adopted resolutions prohibiting the sale of energy drinks within their institutions, and Montreal is going to follow suit and ban various categories of soft drinks in public places such as swimming pools and arenas.

FF energy drinks and FF sports drinks will remain the two leading categories

FF sports drinks and FF energy drinks are set to remain the largest categories in value sales terms, also comprising a significant volume proportion of FF beverages. Hectic lifestyles among Canadians are fuelling continued growth in these two product types, but concerns over high sugar content have shifted consumer preference towards products that bear claims of lower sugar content.

COMPETITIVE LANDSCAPE
Leaders of FF sports drinks and FF energy drinks dominate overall sales

PepsiCo Beverages Canada, Coca-Cola Ltd and Red Bull Canada Ltd remained the top three leaders in FF beverages in 2018. Both PepsiCo and Coca-Cola have a large portfolio covering a wide range of consumers and categories in FF beverages, as part of their diversification strategy.

FF beverages contains various niches that are attractive to small suppliers

In light of the collective dominance of three major manufacturers in FF beverages, smaller players focus strongly on niches, positioning themselves in terms of naturalness, flavour profiles, functionality and more. In FF bottled water, the Karma brand offers active ingredients such as probiotics for digestive health and an innovative closure design to preserve freshness.

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Fortified/Functional Beverages in Canada

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Canada with research from Euromonitor's team of in-country analysts.

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The Fortified/Functional Beverages in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Fortified/Functional Beverages in Canada - Category analysis

HEADLINES

PROSPECTS

Demand for FF beverages with natural ingredients rises rapidly
Upcoming regulatory changes are set to bring additional limitations
FF energy drinks and FF sports drinks will remain the two leading categories

COMPETITIVE LANDSCAPE

Leaders of FF sports drinks and FF energy drinks dominate overall sales
FF beverages contains various niches that are attractive to small suppliers

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 7 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Canada - Industry Overview

EXECUTIVE SUMMARY

Consumers are looking for offerings that are as natural as possible
Sales of organic food and beverages are flourishing
Health claims on packaging proliferate
Distribution widens, enhancing accessibility for consumers
Bright outlook as sales growth will accelerate

MARKET DATA

Table 13 Sales of Health and Wellness by Type: Value 2013-2018
Table 14 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 15 Sales of Health and Wellness by Category: Value 2013-2018
Table 16 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 19 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 20 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 21 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 23 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 25 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources