Executive Summary

Mar 2019
PROSPECTS
Fortified/functional beverages comprises mostly FF energy drinks

Fortified/functional beverages in Egypt is composed mostly of FF energy drinks and a much smaller category of FF sports drinks. FF energy drinks, which are particularly popular amongst younger consumers, have been present in the country far longer than FF sports drinks, have widespread availability and active marketing activity.

Volume decline in response to inflation

In 2018, inflation maintained its double-digit figure due to the continued economic programme that began in late 2016 by the government. In 2018, the continued partial lifting of fuel and utilities subsidisation has resulted in increased production and logistics costs.

Positive future for fortified/functional beverages

Fortified/functional beverages is set to have a positive outlook in the forecast period. In the short to medium term, it is expected for volume growth to be slow, switching to more positive figures as the economic regulations take place.

COMPETITIVE LANDSCAPE
Red Bull GmbH leads

Red Bull GmbH maintained its lead of fortified/functional beverages in 2018 due to its leading position in FF energy drinks as its Red Bull brand enjoys a good reputation in the country. The company benefits from a loyal consumer base, widespread distribution in different channels, and an extensive marketing campaign.

Sports drinks’ limitations in Egypt

FF Sports drinks is led by PepsiCo’s Gatorade brand. FF sports drinks are not widely available due to their high prices as they are imported.

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Fortified/Functional Beverages in Egypt

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Beverages in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Fortified/Functional Beverages in Egypt - Category analysis

HEADLINES

PROSPECTS

Fortified/functional beverages comprises mostly FF energy drinks
Volume decline in response to inflation
Positive future for fortified/functional beverages

COMPETITIVE LANDSCAPE

Red Bull GmbH leads
Sports drinks’ limitations in Egypt

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 5 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Egypt - Industry Overview

EXECUTIVE SUMMARY

Health awareness trend threatened by inflation
Economic reform programme affecting demand
Manufacturers respond to demand decline
Distribution channels for healthy products
Future growth for health and wellness

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources