Fortified/functional beverages witnesses a comparatively high number of entries and exits – success is not guaranteed. This was clearly shown in the case of Hartwall’s Hartwall Jaffa Plus, which entered in 2016, but was later discontinued in 2017 – and had a negative impact on the overall category.
FF bottled water registered double-digit current retail value growth up until 2018, when growth slowed. Positive growth is expected to continue over the forecast period.
FF powder concentrates and FF sports drinks grew in 2018 and are expected to see positive growth rates over the forecast period. These two product groups were boosted by the ongoing fitness trend.
in 2018, the three companies in fortified/functional beverages were local. Breweries Sinebrychoff and Hartwall led.
Eckes-Granini Finland’s ranking fell from second to fourth over the review period, mainly due to the overall decline of FF juice, within which the company was present. The company had various functional juice brands, of which Marli was the strongest.
Several hybrid functional brands were launched over the review period. These often combined energy and sports drinks features.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Finland with research from Euromonitor's team of in-country analysts.
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