Executive Summary

Mar 2019
PROSPECTS
FF beverages will remain challenging for new launches

Fortified/functional beverages witnesses a comparatively high number of entries and exits – success is not guaranteed. This was clearly shown in the case of Hartwall’s Hartwall Jaffa Plus, which entered in 2016, but was later discontinued in 2017 – and had a negative impact on the overall category.

FF bottled water will attract new consumers

FF bottled water registered double-digit current retail value growth up until 2018, when growth slowed. Positive growth is expected to continue over the forecast period.

Fitness trend will boost FF powder concentrates and FF sports drinks

FF powder concentrates and FF sports drinks grew in 2018 and are expected to see positive growth rates over the forecast period. These two product groups were boosted by the ongoing fitness trend.

COMPETITIVE LANDSCAPE
Local companies lead the category

in 2018, the three companies in fortified/functional beverages were local. Breweries Sinebrychoff and Hartwall led.

Eckes-Granini Finland’s ranking fell as it was present in the least dynamic area, functional juice

Eckes-Granini Finland’s ranking fell from second to fourth over the review period, mainly due to the overall decline of FF juice, within which the company was present. The company had various functional juice brands, of which Marli was the strongest.

Innovative brands are emerging and are expected to gain share

Several hybrid functional brands were launched over the review period. These often combined energy and sports drinks features.

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Fortified/Functional Beverages in Finland

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Beverages in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Fortified/Functional Beverages in Finland - Category analysis

HEADLINES

PROSPECTS

FF beverages will remain challenging for new launches
FF bottled water will attract new consumers
Fitness trend will boost FF powder concentrates and FF sports drinks

COMPETITIVE LANDSCAPE

Local companies lead the category
Eckes-Granini Finland’s ranking fell as it was present in the least dynamic area, functional juice
Innovative brands are emerging and are expected to gain share

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Finland - Industry Overview

EXECUTIVE SUMMARY

All areas of health and wellness beverages grow, but developments uneven
Organic beverages benefits from better selection and affordable pricing
Private label held a bigger share in health and wellness beverages than any individual company
Grocery retailing takes bigger share of sales of health and wellness beverages
Growth of health and wellness beverages will remain positive over the forecast period

MARKET DATA

Table 13 Sales of Health and Wellness by Type: Value 2013-2018
Table 14 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 15 Sales of Health and Wellness by Category: Value 2013-2018
Table 16 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 19 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 20 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 21 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 23 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 25 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources