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Country Report

Fortified/Functional Beverages in

Fortified/Functional Beverages in Germany

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Consumers look towards beverages with immune boosting properties

Demand for FF beverages has been boosted by the COVID-19 pandemic, with a growing number of consumers seeking beverages with functional properties that can boost their immune system. For example, functional water continues to post rapid growth, although demand has been slightly negatively impacted by high unit prices and increased price sensitivity.

Vilification of sugar consumption continues to drive growth

FF energy drinks and FF bottled water continue to drive growth within FF beverages. This can be attributed to the increased efforts of manufacturers, including new product launches such as Monster Espresso and reduced-sugar variants from Red Bull.

Red Bull remains in pole position but facing intensifying competition

Red Bull remains the clear leader in FF beverages, although competition in the category is intensifying, with consumers having an ever growing number of brands and options to choose from. Nevertheless, Red Bull remains very active in terms of marketing and further increased its value share in 2020.

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Samples

Functional Drinks Samples Report Functional Drinks Samples Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Beverages in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Fortified/Functional Beverages in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers look towards beverages with immune boosting properties

Vilification of sugar consumption continues to drive growth

Red Bull remains in pole position but facing intensifying competition

RECOVERY AND OPPORTUNITIES

Ongoing health scare to further drive demand for functional beverages

Shift away from sugar key to attracting new customers

Leading brands focusing on offering new innovative ingredients

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

Health and Wellness in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 12 Sales of Health and Wellness by Type: Value 2015-2020
Table 13 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 14 Sales of Health and Wellness by Category: Value 2015-2020
Table 15 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 18 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 19 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 20 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 22 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 24 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Fortified/Functional Beverages in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Consumers look towards beverages with immune boosting properties

Vilification of sugar consumption continues to drive growth

Red Bull remains in pole position but facing intensifying competition

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fortified/Functional Beverages in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers look towards beverages with immune boosting properties

Vilification of sugar consumption continues to drive growth

Red Bull remains in pole position but facing intensifying competition

RECOVERY AND OPPORTUNITIES

Ongoing health scare to further drive demand for functional beverages

Shift away from sugar key to attracting new customers

Leading brands focusing on offering new innovative ingredients

CATEGORY DATA

Health and Wellness in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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