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Learn moreFeb 2021
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Demand for FF beverages has been boosted by the COVID-19 pandemic, with a growing number of consumers seeking beverages with functional properties that can boost their immune system. For example, functional water continues to post rapid growth, although demand has been slightly negatively impacted by high unit prices and increased price sensitivity.
FF energy drinks and FF bottled water continue to drive growth within FF beverages. This can be attributed to the increased efforts of manufacturers, including new product launches such as Monster Espresso and reduced-sugar variants from Red Bull.
Red Bull remains the clear leader in FF beverages, although competition in the category is intensifying, with consumers having an ever growing number of brands and options to choose from. Nevertheless, Red Bull remains very active in terms of marketing and further increased its value share in 2020.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Beverages in Germany market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.