Executive Summary

Mar 2019
PROSPECTS
Fortified/functional beverages hot drinks still attractive

FF hot drinks, which contain more vitamins and minerals, contimue to attract middle- to upper-income consumers who are more concerned about leading a healthier lifestyle, and less focused on price.

FF plant-based and malt-based drinks record the highest growth in 2018

In addition to its loyal customers amongst middle- and upper-income consumers, FF plant-based and malt-based drinks are benefiting from the trend of drinking Milo and Thai tea products, which are mushrooming through small kiosks selling iced powdered beverages. Milo, as a leading brand in this category, experienced strong growth in 2018 as it is also mixed with other products.

COMPETITIVE LANDSCAPE
Nestlé Indonesia PT as a new leader in 2018

In 2018, Nestlé Indonesia PT managed to take over the number one position in fortified/functional beverages from Amerta Indah Otsuka PT. Booming sales of Milo in cold format through small kiosks was the biggest contributor to its success in 2018.

New products in energy drinks

Due to the decline experienced by the FF energy drinks category over the past two years, manufacturers are trying to offer new products to the market with new flavours, new packaging or more creative advertising strategies. In FF sports drinks, however, there was little activity in 2018, except one brand entering the market, namely Yuzu isotonic.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Fortified/Functional Beverages in Indonesia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Beverages in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Fortified/Functional Beverages in Indonesia - Category analysis

HEADLINES

PROSPECTS

Fortified/functional beverages hot drinks still attractive
FF plant-based and malt-based drinks record the highest growth in 2018

COMPETITIVE LANDSCAPE

Nestlé Indonesia PT as a new leader in 2018
New products in energy drinks

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Declining consumer purchasing power and low product awareness
HW products are increasingly easy to find online
Slower growth over the forecast period

MARKET DATA

Table 10 Sales of Health and Wellness by Type: Value 2013-2018
Table 11 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Category: Value 2013-2018
Table 13 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 14 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 16 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 17 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 18 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 19 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 20 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources