FF hot drinks, which contain more vitamins and minerals, contimue to attract middle- to upper-income consumers who are more concerned about leading a healthier lifestyle, and less focused on price.
In addition to its loyal customers amongst middle- and upper-income consumers, FF plant-based and malt-based drinks are benefiting from the trend of drinking Milo and Thai tea products, which are mushrooming through small kiosks selling iced powdered beverages. Milo, as a leading brand in this category, experienced strong growth in 2018 as it is also mixed with other products.
In 2018, Nestlé Indonesia PT managed to take over the number one position in fortified/functional beverages from Amerta Indah Otsuka PT. Booming sales of Milo in cold format through small kiosks was the biggest contributor to its success in 2018.
Due to the decline experienced by the FF energy drinks category over the past two years, manufacturers are trying to offer new products to the market with new flavours, new packaging or more creative advertising strategies. In FF sports drinks, however, there was little activity in 2018, except one brand entering the market, namely Yuzu isotonic.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Beverages in Indonesia market research report includes:
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