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FF sports drinks has been the FF beverages category most negatively affected by COVID-19, since consumption occasions for these products are mostly associated with outdoor activities. In 2020, consumers were forced to refrain from various outdoor activities where sports drinks are often consumed, such as club activities at schools and going to sports clubs.
Energy drinks are often consumed in the workplace to combat tiredness and to provide an energy charge to enable better and/or longer work. However, with the emergence of COVID-19, overtime hours notably decreased in Japan, because many companies have tried to overcome the deterioration of the business environment by reducing the working hours of their employees.
One of the only categories within FF soft drinks to see growth in 2020 has been FF bottled water. After the emergence of the pandemic, consumers sought products with immunity support.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Beverages in Japan market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.