Executive Summary

Mar 2019
PROSPECTS
New FFC labelling creates confusion

Consumers in Japan have become increasingly health conscious and as a result seek out products which help them to provide a complete nutrition. However, this has failed to translate into strong growth in FF beverages with the category continuing to decline in current value terms in 2018.

Consumers show preference for naturally healthy over fortified/functional claims

There has been a growing trend towards natural ingredients and naturally healthy products with consumers becoming warier of products which are fortified with added ingredients. This resulted in products such as FF 100% juice registering a steep decline in current value terms in 2018 while NH 100% juice recorded growth.

FF energy drinks sees strong growth to become the largest category

The most dynamic category within FF beverages in 2018 was FF energy drinks, which overtook FF sports drinks to become the largest category in current value terms. FF energy drinks have continued to grow in popularity in Japan especially among younger consumers who drink these beverages in order to help them concentrate when studying or to stay awake when out socialising.

COMPETITIVE LANDSCAPE
Coca-Cola continues to struggle but retains lead

Coca-Cola (Japan) Co Ltd retained the lead in FF beverages in 2018 despite losing further value share. The company’s lead is largely down to its Aquarius brand of FF sports drinks.

Monster Energy and Red Bull see strong growth

One of the standout performers in 2018 was Asahi Soft Drinks Co Ltd with its popular Monster Energy brand of FF energy drinks, with the company increasing its value share in FF beverages by one percentage point. Monster Energy invests huge sums in marketing its brand and in developing a strong brand image.

Weider Jelly wins support

Morinaga & Co Ltd retained a strong lead in FF bottled water with its Weider Jelly brand in 2018. The brand has grown to prominence thanks to its convenient packaging which is suitable for on-the-go consumption.

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Fortified/Functional Beverages in Japan

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Beverages in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Fortified/Functional Beverages in Japan - Category analysis

HEADLINES

PROSPECTS

New FFC labelling creates confusion
Consumers show preference for naturally healthy over fortified/functional claims
FF energy drinks sees strong growth to become the largest category

COMPETITIVE LANDSCAPE

Coca-Cola continues to struggle but retains lead
Monster Energy and Red Bull see strong growth
Weider Jelly wins support

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 8 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 9 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 10 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 11 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 13 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Japan - Industry Overview

EXECUTIVE SUMMARY

Consumers look for natural ingredients
Health trends drive growth
Coca-Cola holds overall lead but local companies have strong presence
Supermarkets and convenience stores dominate
Health and wellness set for positive outlook despite shrinking population

MARKET DATA

Table 14 Sales of Health and Wellness by Type: Value 2013-2018
Table 15 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 16 Sales of Health and Wellness by Category: Value 2013-2018
Table 17 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 20 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 21 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 22 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 24 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 26 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources