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Country Report

Fortified/Functional Beverages in

Fortified/Functional Beverages in Japan

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

FF beverages struggles due to the underperformance of FF sports drinks

FF sports drinks has been the FF beverages category most negatively affected by COVID-19, since consumption occasions for these products are mostly associated with outdoor activities. In 2020, consumers were forced to refrain from various outdoor activities where sports drinks are often consumed, such as club activities at schools and going to sports clubs.

FF energy drinks also sees a decline in demand due to changing work patterns

Energy drinks are often consumed in the workplace to combat tiredness and to provide an energy charge to enable better and/or longer work. However, with the emergence of COVID-19, overtime hours notably decreased in Japan, because many companies have tried to overcome the deterioration of the business environment by reducing the working hours of their employees.

FF bottled water gains popularity along with increased health awareness

One of the only categories within FF soft drinks to see growth in 2020 has been FF bottled water. After the emergence of the pandemic, consumers sought products with immunity support.

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Functional Drinks Samples Report Functional Drinks Samples Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Beverages in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Fortified/Functional Beverages in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

FF beverages struggles due to the underperformance of FF sports drinks

FF energy drinks also sees a decline in demand due to changing work patterns

FF bottled water gains popularity along with increased health awareness

RECOVERY AND OPPORTUNITIES

Awareness of immunity will benefit category growth

Recovery of FF sports drinks depends on the resumption of outdoor activities

The potential is still high for FF energy drinks, but repositioning may be needed

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 8 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2015-2020
Table 9 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 10 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 11 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 13 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

Health and Wellness in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 14 Sales of Health and Wellness by Type: Value 2015-2020
Table 15 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 16 Sales of Health and Wellness by Category: Value 2015-2020
Table 17 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 20 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 21 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 22 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 24 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 26 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Fortified/Functional Beverages in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

FF beverages struggles due to the underperformance of FF sports drinks

FF energy drinks also sees a decline in demand due to changing work patterns

FF bottled water gains popularity along with increased health awareness

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fortified/Functional Beverages in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

FF beverages struggles due to the underperformance of FF sports drinks

FF energy drinks also sees a decline in demand due to changing work patterns

FF bottled water gains popularity along with increased health awareness

RECOVERY AND OPPORTUNITIES

Awareness of immunity will benefit category growth

Recovery of FF sports drinks depends on the resumption of outdoor activities

The potential is still high for FF energy drinks, but repositioning may be needed

CATEGORY DATA

Health and Wellness in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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