Executive Summary

Mar 2019
PROSPECTS
Affordability drives sales of FF beverages

In 2018, FF beverages performed positively in sales terms, which can be explained to a great extent by the affordability of these products when compared with similar alternatives. A good example can be observed in FF fruit/vegetable juice where brands such as Bida (Grupo Jumex SA de CV) and Valle Frut (Del Valle) are offered at MXN11.

Manufacturers focus on general wellbeing and energy-boosting properties

Juice drinks, powder concentrates and chocolate-based flavoured powder drinks are mainly consumed by children (and older adults in the case of chocolate-based flavoured powder drinks), and many of these beverages contain added vitamins, thus having a general wellbeing positioning. Parents obviously care about the nutrition their children receive, and the availability of drinks with added vitamins is seen as an opportunity to supplement their nutrition level, which adds to the attractiveness of FF beverages.

Producers of FF beverages have to be less bold in health benefit claims

FF beverages, like all other packaged food products, are regulated by the Federal Commission for the Protection against Sanitary Risks (COFEPRIS). Products are evaluated in terms of quantity, quality and ingredients, and the validation of associated product claims depends on the commission.

COMPETITIVE LANDSCAPE
Coca-Cola Mexico drives sales of FF beverages

In 2018, sales of FF beverages were led by Coca-Cola Mexico. This company offers a very popular brand in FF juice drinks (up to 24% juice) called Valle Frut, which is fortified with vitamins A and B1.

Vive 100 maintains its dynamic growth

Over the review period, FF energy drinks performed well in sales terms, driven by growth in the number of affordable versions such as Vive 100, offered by Qualamex. Another lower-priced FF energy drink, launched in 2016, is Volt, offered by Age Group.

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Fortified/Functional Beverages in Mexico

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Beverages in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Fortified/Functional Beverages in Mexico - Category analysis

HEADLINES

PROSPECTS

Affordability drives sales of FF beverages
Manufacturers focus on general wellbeing and energy-boosting properties
Producers of FF beverages have to be less bold in health benefit claims

COMPETITIVE LANDSCAPE

Coca-Cola Mexico drives sales of FF beverages
Vive 100 maintains its dynamic growth

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Mexico - Industry Overview

EXECUTIVE SUMMARY

HW beverages records moderate growth
Consumers are concerned over high sugar intake as well as avoiding artificial sweeteners
Consumers increasingly adopt health and wellness lifestyles
Modern grocery retailers enables growth in some HW categories
A good performance is expected

MARKET DATA

Table 11 Sales of Health and Wellness by Type: Value 2013-2018
Table 12 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 13 Sales of Health and Wellness by Category: Value 2013-2018
Table 14 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 15 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 17 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 18 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 19 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 20 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 21 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 23 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources