Fortified/functional beverages in Morocco is developing at a slow rate. The annual population growth in the country is increasing, as is the infant growth rate.
With the emergence of sports and fitness centres in the country, Moroccans are consuming more fortified drinks. They do their research over the internet and order products from international websites.
There is no leading brand in fortified/functional beverages in Morocco. Most stores have different products and exclusive brands.
The bulk of fortified/functional beverages in Morocco are international brands, which justifies their high prices. To increase their value shares, retailing stores, including La Vie Claire, and some hypermarkets, such as Carrefour and Marjane, have started launching their own private label products.
Homemade detox fortified juices are a direct substitute to fortified/functional drinks. Moroccans can easily search for juice recipes online and try them at home.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Morocco with research from Euromonitor's team of in-country analysts.
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The Fortified/Functional Beverages in Morocco market research report includes:
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