Executive Summary

Mar 2019
PROSPECTS
The hectic lifestyles of working parents contributes to growth

Fortified/functional beverages in Morocco is developing at a slow rate. The annual population growth in the country is increasing, as is the infant growth rate.

Active lifestyles boost sales of fortified functional beverages

With the emergence of sports and fitness centres in the country, Moroccans are consuming more fortified drinks. They do their research over the internet and order products from international websites.

COMPETITIVE LANDSCAPE
Lack of competition amongst retailing stores

There is no leading brand in fortified/functional beverages in Morocco. Most stores have different products and exclusive brands.

Stores are developing private label products to keep up with the competition

The bulk of fortified/functional beverages in Morocco are international brands, which justifies their high prices. To increase their value shares, retailing stores, including La Vie Claire, and some hypermarkets, such as Carrefour and Marjane, have started launching their own private label products.

Homemade fortified juices compete with industrial fortified/functional beverages

Homemade detox fortified juices are a direct substitute to fortified/functional drinks. Moroccans can easily search for juice recipes online and try them at home.

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Fortified/Functional Beverages in Morocco

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Beverages in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Fortified/Functional Beverages in Morocco - Category analysis

HEADLINES

PROSPECTS

The hectic lifestyles of working parents contributes to growth
Active lifestyles boost sales of fortified functional beverages

COMPETITIVE LANDSCAPE

Lack of competition amongst retailing stores
Stores are developing private label products to keep up with the competition
Homemade fortified juices compete with industrial fortified/functional beverages

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 5 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Morocco - Industry Overview

EXECUTIVE SUMMARY

Changing lifestyles are contributing to the development of health and wellness
Nutritionists are encouraging healthy eating to limit and control chronic diseases
Competition will intensify with the entrance of new brands
The distribution of health and wellness products is dominated by online retailing
Health and wellness in Morocco looks promising

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources