Executive Summary

Jun 2019
PROSPECTS
FF tea maintains a strong performance

FF tea continued to outperform the category in 2018. The category benefited from ongoing developments in fruit/herbal tea, with such infusions having developed strongly over the review period as a healthy alternative to traditional tea.

Added-value developments in water boost growth

While the majority of FF waters include vitamins and minerals, such as Mizone by Suntory Frucor and Glacéau VitaminWater by Coca-Cola, OVI Hydration, which is an infusion of water, fruit juice, honey, minerals and antioxidants from green tea has enjoyed solid growth. It is expected that such functional drinks will continue to develop over the forecast period.

Energy drinks go natural

FF energy drinks continued to evolve over the review period, embracing consumer demand for healthier beverages. Over the review period, FF energy drinks came under intense scrutiny due to their high sugar content, stimulating manufacturers into providing lower sugar drinks with more natural ingredients.

COMPETITIVE LANDSCAPE
Frucor Suntory continues to lead

Frucor Suntory retained its outright lead in 2018 although its share declined slightly on the previous year. Its FF energy drink brand V led the overall category thanks to its wide range, which is available in both regular and reduced sugar energy drinks.

Further losses for Nestlé

Fourth-ranking Nestlé lost further share in FF beverages in 2018. The company has seen a change in its fortunes since revamping the formulation of its FF malt-based hot drink, Milo, removing magnesium and vitamin A and B1, which was replaced with vitamins D, B3, B6 and B12.

Bayer an unlikely new entrant

Energy drinks continued to evolve over the review period, becoming increasingly aligned with a healthier image. This was epitomised by the entrance of globally renowned pharmaceutical company Bayer with its strong vitamin Berocca brand, which entered FF energy drinks in 2016.

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Fortified/Functional Beverages in New Zealand

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Beverages in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Fortified/Functional Beverages in New Zealand - Category analysis

HEADLINES

PROSPECTS

FF tea maintains a strong performance
Added-value developments in water boost growth
Energy drinks go natural

COMPETITIVE LANDSCAPE

Frucor Suntory continues to lead
Further losses for Nestlé
Bayer an unlikely new entrant

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 5 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 6 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 7 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Health and Wellness in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Positive growth for health and wellness in 2018
Healthy and natural ingredients are the most prolific trends
New product developments boost shares of leading multinationals
Modern grocery retailers characterise distribution
Positive forecast period growth likely for HW products despite slowdown in some categories

MARKET DATA

Table 9 Sales of Health and Wellness by Type: Value 2013-2018
Table 10 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 11 Sales of Health and Wellness by Category: Value 2013-2018
Table 12 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 14 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 15 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 16 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 17 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 18 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 19 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 20 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 22 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources