FF tea continued to outperform the category in 2018. The category benefited from ongoing developments in fruit/herbal tea, with such infusions having developed strongly over the review period as a healthy alternative to traditional tea.
While the majority of FF waters include vitamins and minerals, such as Mizone by Suntory Frucor and Glacéau VitaminWater by Coca-Cola, OVI Hydration, which is an infusion of water, fruit juice, honey, minerals and antioxidants from green tea has enjoyed solid growth. It is expected that such functional drinks will continue to develop over the forecast period.
FF energy drinks continued to evolve over the review period, embracing consumer demand for healthier beverages. Over the review period, FF energy drinks came under intense scrutiny due to their high sugar content, stimulating manufacturers into providing lower sugar drinks with more natural ingredients.
Frucor Suntory retained its outright lead in 2018 although its share declined slightly on the previous year. Its FF energy drink brand V led the overall category thanks to its wide range, which is available in both regular and reduced sugar energy drinks.
Fourth-ranking Nestlé lost further share in FF beverages in 2018. The company has seen a change in its fortunes since revamping the formulation of its FF malt-based hot drink, Milo, removing magnesium and vitamin A and B1, which was replaced with vitamins D, B3, B6 and B12.
Energy drinks continued to evolve over the review period, becoming increasingly aligned with a healthier image. This was epitomised by the entrance of globally renowned pharmaceutical company Bayer with its strong vitamin Berocca brand, which entered FF energy drinks in 2016.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in New Zealand with research from Euromonitor's team of in-country analysts.
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The Fortified/Functional Beverages in New Zealand market research report includes:
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