Executive Summary

Apr 2019
PROSPECTS
Sugar tax impacts the category

The sugar tax, introduced in 2017, had a significant impact on the performance of fortified/functional beverages in 2018, due to the characteristics of some of these products, which traditionally incorporate high amounts of added sugar. For instance, energy drinks, sports drinks and FF juice drinks have been the most impacted categories.

Good prospects for FF sports drinks

FF sports drinks is expected to maintain a good performance throughout the forecast period. Its added functionality, namely energy boosting and hydrating characteristics, is expected to be in high demand particularly among regular sports practitioners.

Players invest in new product developments in some FF beverages while eschewing others

New product developments in FF beverages have been contradictory. On the one hand, there has been a decline in investment in some categories, such as FF bottled water, that had previously seemed promising, while FF energy drinks, the largest category, remains a strong focus of innovation.

COMPETITIVE LANDSCAPE
Global powerhouses dominate

The competitive landscape of FF beverages is characterised by global companies represented by their respective global superbrands, such as leading brand Red Bull. A few domestic companies and brands are entering and embracing the leading positions, possibly due to the required investment to develop new products for an audience that remains niche.

Sunlover: Leading innovator in nutricosmetic beverages

Sunlover has been a case study in the Portuguese market. Despite its value sales, the brand is a global pioneer in nutricosmetic beverages, with regular product launches.

Private label loses ground

Private label lost traction in this category throughout the review period. The increase in household purchasing power, leading to more spending on private consumption and promotions among leading producers, made private label products less attractive.

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Fortified/Functional Beverages in Portugal

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Beverages in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Fortified/Functional Beverages in Portugal - Category analysis

HEADLINES

PROSPECTS

Sugar tax impacts the category
Good prospects for FF sports drinks
Players invest in new product developments in some FF beverages while eschewing others

COMPETITIVE LANDSCAPE

Global powerhouses dominate
Sunlover: Leading innovator in nutricosmetic beverages
Private label loses ground

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Portugal - Industry Overview

EXECUTIVE SUMMARY

Positive macroeconomic indicators support sales growth of HW products
Sugar tax impacts HW beverages
Growth in private consumption includes stronger demand for indulgent products
Modern grocery retailers continue to characterise distribution
Positive prospects for HW products over the forecast period

MARKET DATA

Table 11 Sales of Health and Wellness by Type: Value 2013-2018
Table 12 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 13 Sales of Health and Wellness by Category: Value 2013-2018
Table 14 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 15 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 17 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 18 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 19 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 20 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 21 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 23 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources