Executive Summary

Apr 2019
PROSPECTS
Focus on natural ingredients drives the category

The ongoing trend towards sports and healthy living is encouraging greater interest among Russian consumers in natural and healthy drinks. In 2018, players in energy drinks endeavoured to improve the composition of their products and use of natural ingredients.

Players continue to invent hybrid drink-snacks in 2018

In 2018, consumers continued to demonstrate interest in drinks that provide additional value in the form of natural ingredients, and achieve a positive effect from drinking, mostly in the form of boosting general wellbeing or immune support. This has led to keen interest in beverages that are also considered as snacks.

Energy and sports drinks remain the most rapidly growing categories in 2018

Regular energy and sports drinks continued to demonstrate double-digit growth in 2018. Energy drinks account for the majority share in the category.

COMPETITIVE LANDSCAPE
Nestlé Russia retains the outright lead in fortified/functional hot drinks

Fortified/functional hot drinks in Russia continued to be represented mostly within fortified chocolate-based flavoured powder drinks through absolute leader Nestlé Russia and its Nesquik brand. Strong promotional activity as well as wide availability via retailers enabled this brand to maintain its outright lead.

International players sustain their lead in fortified/functional soft drinks

Fortified/functional soft drinks is mainly represented by FF energy drinks thanks to the leadership of international players: PepsiCo Holdings, Red Bull and Coca-Cola Refreshments, which held a dominant combined value share in 2018. These brands all have a presence in retail chains as well as in on-trade channels an support their brands with advertising activities, all of which enable them to lead the category.

Slowdown in unit price growth in 2018 compared to the previous year

The main threat to the development of fortified/functional beverages remains macroeconomic conditions and consumer price sensitivity. Growth in the average unit price of fortified/functional beverages slowed in 2018 mostly in line with discounting trends in fast-moving consumer goods.

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Fortified/Functional Beverages in Russia

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Beverages in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Fortified/Functional Beverages in Russia - Category analysis

HEADLINES

PROSPECTS

Focus on natural ingredients drives the category
Players continue to invent hybrid drink-snacks in 2018
Energy and sports drinks remain the most rapidly growing categories in 2018

COMPETITIVE LANDSCAPE

Nestlé Russia retains the outright lead in fortified/functional hot drinks
International players sustain their lead in fortified/functional soft drinks
Slowdown in unit price growth in 2018 compared to the previous year

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 7 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Russia - Industry Overview

EXECUTIVE SUMMARY

No significant changes in health and wellness registered in 2018
Reduced sugar trend becomes evident in Russia
No dramatic shifts in the leading players in health and wellness
Development of internet grocery retailing set to boost HW sales
The development of macroeconomics will determine health and wellness growth

MARKET DATA

Table 13 Sales of Health and Wellness by Type: Value 2013-2018
Table 14 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 15 Sales of Health and Wellness by Category: Value 2013-2018
Table 16 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 19 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 20 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 21 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 23 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 25 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources