Executive Summary

Apr 2019
PROSPECTS
Decline driven by drop in FF fruit/vegetable juice

FF beverages continued to decline in 2018, driven by the value sales decline of its biggest component, FF fruit/vegetable juice. Despite the functional health benefits provided by FF fruit/vegetable juice, consumers associate it with non-FF fruit/vegetable juice, which is perceived to be sweet, sugary and unhealthy.

FF sports drinks consumers look elsewhere for rehydration

FF sports drinks value sales declined in 2018, driven by health-conscious shoppers looking for healthier alternatives to fulfil their rehydration needs. A key target group for FF sports drinks is adults who engage in an active lifestyle, by for example frequently taking part in sport.

COMPETITIVE LANDSCAPE
Nestlé Singapore actively targets health-conscious consumers in FF other hot drinks

Leading FF beverage player Nestlé Singapore signalled its intent to focus its efforts on healthier beverages in 2018. Nestlé Singapore dominates in FF other hot drinks through its flagship Milo brand, which historically has strong brand equity in Singapore.

TC Pharmaceutical Industry Co Ltd gains ground on the FF soft drinks leaders

The FF soft drinks category saw TC Pharmaceutical gain value share on the leaders in 2018, through the slow but steady growth of its leading FF energy drinks brand Red Bull. Leading players strong in FF fruit/vegetable juice, such as F&N Foods (S) Pte Ltd, Malaysia Dairy Industries Pte Ltd and Suntory Beverage & Food Asia Pte Ltd, all saw value sales decline, as they were hit hard by the healthy living trend, which saw health-conscious consumers switch from FF fruit/vegetable juice to alternatives perceived to be healthier, such as RTD tea and unpackaged fruit juice.

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Fortified/Functional Beverages in Singapore

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Beverages in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Fortified/Functional Beverages in Singapore - Category analysis

HEADLINES

PROSPECTS

Decline driven by drop in FF fruit/vegetable juice
FF sports drinks consumers look elsewhere for rehydration

COMPETITIVE LANDSCAPE

Nestlé Singapore actively targets health-conscious consumers in FF other hot drinks
TC Pharmaceutical Industry Co Ltd gains ground on the FF soft drinks leaders

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Singapore - Industry Overview

EXECUTIVE SUMMARY

Healthy living trend contributes to mixed performance
Product reformulation orientated towards reduced sugar variants becomes the norm
Nestlé Singapore Pte Ltd remains ahead through strong branding and localisation
Internet retailing grows through convenience proposition
Honey and reduced sugar variants are predicted to be the consumer sweet spots

MARKET DATA

Table 11 Sales of Health and Wellness by Type: Value 2013-2018
Table 12 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 13 Sales of Health and Wellness by Category: Value 2013-2018
Table 14 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 15 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 17 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 18 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 19 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 20 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 21 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 23 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources