Executive Summary

Mar 2019
PROSPECTS
FF beverages to benefit from improved economic conditions

An improved economic performance is being predicted for South Africa, which is expected to stimulate demand for FF beverages. The trend is set to be more noticeable in FF fruit/vegetable juice, with rising consumer confidence allowing more shoppers to trade up.

FF energy drinks will drive demand for FF soft drinks

Rising demand for FF energy drinks will continue boosting volume sales in FF soft drinks. This will be driven by improved product penetration in lower-income areas, with intensified competition putting downward pressure on unit prices.

In FF 100% juice, not from concentrate products are set to gain momentum

Not from concentrate versions of FF 100% juice are expected to become more price-competitive due to their exemption from the sugar tax. In addition, the category will benefit from the body-cleansing trend emerging among high-income consumers.

COMPETITIVE LANDSCAPE
Innovation drives sales in FF energy drinks

As competition intensifies in FF energy drinks, flavour innovation is increasingly being used as a key differentiation tool. A noticeable example could be taken from 7Stars, which has introduced a new ginger beer flavour.

Demand for FF hot drinks is hampered by economic constraints

Volume sales of FF hot drinks have continued to decline as economic constraints have forced many shoppers to opt for smaller consumptions. The category most adversely affected has been FF plant-based and malt-based hot drinks, partly driven by the depreciation of the rand, which put additional pressure on imported brands such as Ovaltine and Horlicks.

Bos Sport gains momentum in FF sports drinks

Although Powerade continues to dominate the category, Bos Sport is increasingly emerging as an important brand in FF sports drinks. Its growing success can be partly attributed to its rooibos infusion, a local tea claimed to have health benefits such as detoxification.

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Fortified/Functional Beverages in South Africa

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Beverages in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Fortified/Functional Beverages in South Africa - Category analysis

HEADLINES

PROSPECTS

FF beverages to benefit from improved economic conditions
FF energy drinks will drive demand for FF soft drinks
In FF 100% juice, not from concentrate products are set to gain momentum

COMPETITIVE LANDSCAPE

Innovation drives sales in FF energy drinks
Demand for FF hot drinks is hampered by economic constraints
Bos Sport gains momentum in FF sports drinks

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Health and Wellness in South Africa - Industry Overview

EXECUTIVE SUMMARY

The strengthening health and wellness trend drives HW sales
The national treasury imposes sugar tax on soft drinks manufacturers
A busy year for Clover SA (Pty) Ltd
Modern chained retailers continue to lead distribution
Intensified awareness campaigns to stimulate health and wellness trend

MARKET DATA

Table 10 Sales of Health and Wellness by Type: Value 2013-2018
Table 11 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Category: Value 2013-2018
Table 13 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 14 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 16 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 17 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 18 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 19 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 20 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources