Fortified/functional beverages accounted for around one fifth of health and wellness value sales in 2018, highly driven by sports drinks. Retail value sales increased overall in 2018, but the value growth was considerably lower than it was in 2017.
FF fruit/vegetable juice saw solid retail value growth over the review period, despite having been negatively impacted by a long slump in the juice category due to negative perceptions about its sugar content. However, sales growth of FF fruit/vegetable juice steadily trended downward, led by lowering growth of 100% juice, which accounts for half of the FF juice category.
FF 100% juice and FF nectars are projected to experience negligible constant value growth over the forecast period, whilst FF juice drinks (up to 24% juice) is expected to maintain negative growth. Overall, FF fruit/vegetable juice will lose ground over the forecast period in line with the reduced prospects of the juice category.
Donga Ostuka competed fiercely with Coca-Cola Korea in FF beverages over the review period, regaining the leading position in 2018 after losing it in the previous year. Donga Ostuka sales came from Pocari Sweat solely in FF sports drinks, whilst Coca-Cola Korea sales drew from FF bottled water, FF energy drinks, FF fruit/vegetable juice and FF sports drinks.
Coca-Cola Korea enjoyed remarkable sales in 2017 and 2018 from Toreta in FF sports drinks. The brand contributed to the expansion of FF sports drinks, although it was launched in 2016.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in South Korea with research from Euromonitor's team of in-country analysts.
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The Fortified/Functional Beverages in South Korea market research report includes:
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