Sales of FF beverages continue to surge as Swedes constantly seek innovative options to boost their health and enable them to perform well at work and achieve good results when exercising, amid their increasingly hectic lifestyle. Hence, new soft drinks categories, namely FF liquid concentrates and FF RTD coffee, saw launches of FF beverages in the review period.
FF energy drinks continued to dominate value sales of FF soft drinks in 2018. The key driver is reduced sugar energy drinks.
The strongest off-trade value sales growth was achieved by FF 100% juice in 2018. FF 100% juice was previously a marginalised category with a small number of juice brands and a focus on high vitamin content.
Proviva AB retained the highest value share of FF beverages in 2018. Proviva markets digestive health products with the motto, “The tummy’s little friend!”.
The Swedish player gained significant value share of FF beverages in 2018, overtaking Red Bull Sweden to take second place after Proviva. No Carbs Co launched its first product at the end of 2014, and by 2018 Nocco was sold in 31 countries.
The average unit price of FF beverages rose significantly in 2018. The increase was driven by FF energy drinks, which became pricier in 2018 while sales continued to surge, as the focus turned more towards added value instead of greater volumes.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Beverages in Sweden market research report includes:
Why buy this report?
This industry report originates from Passport, our Passport market research database.