Vitamins and dietary supplements are more effective in fighting against common illnesses and are often used by consumers in the Czech Republic to prevent them from falling sick, especially in winter. With growing awareness of health and wellness, Czechs are more regularly buying vitamins such as zinc or iron to fight tiredness and those that boost the immune system.
Driven by a new generation of younger and more informed consumers looking for low-sugar and functional drinks to supplement their lifestyle, FF beverages continued to see dynamic growth in 2018. FF energy drinks, FF tea and FF bottled water have become key growth drivers in FF beverages due to their marketed energy-boosting effect.
FF beverages has great potential to attract various consumer groups including sports and fitness fans, beauty- and health-conscious consumers, and teenagers and elderly people looking to lead healthier lifestyles. Over the review period, the main target group were urban consumers, mainly millennials, with higher disposable incomes.
Given the rising competition in FF beverages, the useful area of product packaging is becoming more and more important for each company. More emphasis is placed on packaging design, clear branding and what distinguishes a brand from similar products on retail shelves.
Domestic manufacturer Kofola as is the leading company in FF beverages. In 2018, the company continued to invest in new product development and offered a wide product portfolio in several FF beverages categories.
In FF beverages, the products are automatically considered by the average Czech consumer to have premium status. Competition persisted in 2018, although price promotions/discounts were slightly less visible compared with other types of HW beverages.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Czech Republic with research from Euromonitor's team of in-country analysts.
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The Fortified/Functional Beverages in Czech Republic market research report includes:
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