Executive Summary

Mar 2019
PROSPECTS
Vitamins and dietary supplements pose growing competition for FF beverages

Vitamins and dietary supplements are more effective in fighting against common illnesses and are often used by consumers in the Czech Republic to prevent them from falling sick, especially in winter. With growing awareness of health and wellness, Czechs are more regularly buying vitamins such as zinc or iron to fight tiredness and those that boost the immune system.

FF beverages benefits from the demand for healthy lifestyle

Driven by a new generation of younger and more informed consumers looking for low-sugar and functional drinks to supplement their lifestyle, FF beverages continued to see dynamic growth in 2018. FF energy drinks, FF tea and FF bottled water have become key growth drivers in FF beverages due to their marketed energy-boosting effect.

FF beverages has potential to grow through a diverse consumer base

FF beverages has great potential to attract various consumer groups including sports and fitness fans, beauty- and health-conscious consumers, and teenagers and elderly people looking to lead healthier lifestyles. Over the review period, the main target group were urban consumers, mainly millennials, with higher disposable incomes.

COMPETITIVE LANDSCAPE
Packaging and marketing are important for brands to stand out

Given the rising competition in FF beverages, the useful area of product packaging is becoming more and more important for each company. More emphasis is placed on packaging design, clear branding and what distinguishes a brand from similar products on retail shelves.

Kofola is the leading player in FF beverages

Domestic manufacturer Kofola as is the leading company in FF beverages. In 2018, the company continued to invest in new product development and offered a wide product portfolio in several FF beverages categories.

Premium product status is increasingly important

In FF beverages, the products are automatically considered by the average Czech consumer to have premium status. Competition persisted in 2018, although price promotions/discounts were slightly less visible compared with other types of HW beverages.

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Fortified/Functional Beverages in the Czech Republic

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Beverages in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Fortified/Functional Beverages in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Vitamins and dietary supplements pose growing competition for FF beverages
FF beverages benefits from the demand for healthy lifestyle
FF beverages has potential to grow through a diverse consumer base

COMPETITIVE LANDSCAPE

Packaging and marketing are important for brands to stand out
Kofola is the leading player in FF beverages
Premium product status is increasingly important

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Health and Wellness in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Health and wellness sees a good performance in 2018
Premiumisation and strengthening purchasing power and consumer health awareness drive health and wellness sales in 2018
Product innovation and marketing help drive growth
Internet retailing grows as consumers increasingly favour online shopping
Positive growth expected for Czech health and wellness over the forecast period

MARKET DATA

Table 12 Sales of Health and Wellness by Type: Value 2013-2018
Table 13 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 14 Sales of Health and Wellness by Category: Value 2013-2018
Table 15 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 18 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 19 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 20 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 22 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 24 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources