Executive Summary

Mar 2019
PROSPECTS
FF energy drinks shows stable growth

Functional/fortified energy drinks showed stable growth in value sales due to the increased average unit price in 2018, whilst it is expected that sales will increase less over the forecast period compared with the volume sales achieved in the last five years. This weaker performance of FF energy drinks is related to the increasing consumer preference of healthy drinks and the launch of several public and media campaigns against the consumption of energy drinks by younger consumers.

FF tea continues to gain ground

Consumer demand is switching from black tea to fruit/herbal tea, benefitting functional/fortified tea as a whole. Indeed, consumers are looking for FF tea to drink during the day, choosing the specific functionality according to the consumption occasion.

New players in FF bottled water

Functional/fortified bottled water recorded double-digit growth in 2018, which is likely to continue over the forecast period. Consumers perceive FF bottled water to be a healthy option and that the vitamins and electrolytes contained in it can really help boost energy.

COMPETITIVE LANDSCAPE
Tropicana UK Ltd launches Tropicana Essential

Tropicana UK Ltd discontinued its Tropicana Energy range in 2018 in order to launch its new Tropicana Essentials range in FF juice, a duo of juices with functional benefits. The duo features Vitality- pineapple, apple, banana, white grape, kiwi and spinach, which aims to help reduce tiredness and fatigue with vitamin C and magnesium, and Berry Boost – grape, apple, raspberry, acerola cherry and blueberry, which aims to help protect cells from oxidative stress.

Upbeat expands its functional portfolio

In 2018, Upbeat launched a new low-sugar flavoured protein juice drink range enriched with protein and essential vitamins in two variants: Summer Lemon and Blueberry & Raspberry. The new range contains 2.

No1 Kombucha launched in functional/fortified RTD tea

Recent consumption trends show a strong consumer interest in probiotic beverages such as kombucha tea. Kombucha is a probiotic-rich brew tea, filled with live bacteria which helps to promote healthy digestion.

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Fortified/Functional Beverages in the United Kingdom

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in United Kingdom with research from Euromonitor's team of in-country analysts.

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The Fortified/Functional Beverages in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Fortified/Functional Beverages in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

FF energy drinks shows stable growth
FF tea continues to gain ground
New players in FF bottled water

COMPETITIVE LANDSCAPE

Tropicana UK Ltd launches Tropicana Essential
Upbeat expands its functional portfolio
No1 Kombucha launched in functional/fortified RTD tea

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 8 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 9 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 10 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 11 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 13 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Health and Wellness in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Growing number of health-conscious consumers
BFY reduced sugar and free from perform well
Danone and Coca-Cola remain large players in HW
Internet retailing and discounters boost health and wellness sales
Increasing innovation and availability over the forecast period

MARKET DATA

Table 14 Sales of Health and Wellness by Type: Value 2013-2018
Table 15 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 16 Sales of Health and Wellness by Category: Value 2013-2018
Table 17 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 20 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 21 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 22 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 24 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 26 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources