Functional/fortified energy drinks showed stable growth in value sales due to the increased average unit price in 2018, whilst it is expected that sales will increase less over the forecast period compared with the volume sales achieved in the last five years. This weaker performance of FF energy drinks is related to the increasing consumer preference of healthy drinks and the launch of several public and media campaigns against the consumption of energy drinks by younger consumers.
Consumer demand is switching from black tea to fruit/herbal tea, benefitting functional/fortified tea as a whole. Indeed, consumers are looking for FF tea to drink during the day, choosing the specific functionality according to the consumption occasion.
Functional/fortified bottled water recorded double-digit growth in 2018, which is likely to continue over the forecast period. Consumers perceive FF bottled water to be a healthy option and that the vitamins and electrolytes contained in it can really help boost energy.
Tropicana UK Ltd discontinued its Tropicana Energy range in 2018 in order to launch its new Tropicana Essentials range in FF juice, a duo of juices with functional benefits. The duo features Vitality- pineapple, apple, banana, white grape, kiwi and spinach, which aims to help reduce tiredness and fatigue with vitamin C and magnesium, and Berry Boost – grape, apple, raspberry, acerola cherry and blueberry, which aims to help protect cells from oxidative stress.
In 2018, Upbeat launched a new low-sugar flavoured protein juice drink range enriched with protein and essential vitamins in two variants: Summer Lemon and Blueberry & Raspberry. The new range contains 2.
Recent consumption trends show a strong consumer interest in probiotic beverages such as kombucha tea. Kombucha is a probiotic-rich brew tea, filled with live bacteria which helps to promote healthy digestion.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in United Kingdom with research from Euromonitor's team of in-country analysts.
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The Fortified/Functional Beverages in United Kingdom market research report includes:
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