Executive Summary

Apr 2019
PROSPECTS
FF beverages claiming to boost immunity and energy levels gain popularity

FF nectars, FF bottled water and FF energy drinks were the main drivers of growth in FF beverages current value sales in 2018. FF nectars benefited from increasing consumer interest in products fortified with vitamins A, B complex and C, which are believed to strengthen the immune system and reduce the risk of certain diseases.

Strong prospects for new product development in FF juice

To improve their general health and reduce the risk of common ailments, Ukrainians are increasingly turning to FF products that are naturally high in ingredients with functional benefits. In 2018 this continued to support the positive development of FF juice.

New launches should help to broaden consumer base for FF beverages

More affluent urban consumers remained the core target group for FF beverages in Ukraine in 2018, reflecting the fact that these products tend to command relatively high prices. However, as the health and wellness trend becomes more mainstream, over the forecast period it is expected that many FF beverages categories will see the launch of new mid-priced and economy products, including private label options, which should help to stimulate growth in retail volume sales.

COMPETITIVE LANDSCAPE
Novi Produkty Group continues to lead FF beverages

Novi Produkty remained the overall leader in FF beverages in value terms in 2018. This was due to its strong lead in FF energy drinks, where it offers the Non Stop and Pit Bull brands.

Price competition in FF energy drinks set to increase

Competition in FF energy drinks, by far the largest FF beverages category in Ukraine, has intensified in recent years. In response, major players in the category have attempted to differentiate their brands from rivals by expanding their product ranges and adopting higher quality ingredients.

Advertising gains importance as competition intensifies

As competition increases, advertising is becoming a more important requirement for success in FF beverages. The sponsorship of extreme sports competitions and other sporting events proved to be a highly effective strategy during the review period, particularly for companies in FF energy drinks and FF bottled water.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Fortified/Functional Beverages in Ukraine

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Beverages industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Beverages in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Fortified/Functional Beverages in Ukraine - Category analysis

HEADLINES

PROSPECTS

FF beverages claiming to boost immunity and energy levels gain popularity
Strong prospects for new product development in FF juice
New launches should help to broaden consumer base for FF beverages

COMPETITIVE LANDSCAPE

Novi Produkty Group continues to lead FF beverages
Price competition in FF energy drinks set to increase
Advertising gains importance as competition intensifies

CATEGORY DATA

Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Health and wellness current value sales continue to grow strongly
Influence of on-the-go consumption trend increasingly evident in 2018
International players continue to lead many categories
Modern grocery retailers expand their health and wellness assortments

MARKET DATA

Table 10 Sales of Health and Wellness by Type: Value 2013-2018
Table 11 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Category: Value 2013-2018
Table 13 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 14 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 16 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 17 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 18 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 19 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 20 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources