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While retail volume sales in fortified/functional (FF) packaged food overall saw a negligible decline in 2020, COVID-19 impacted the various product areas differently. Sales of FF yoghurt declined sharply in volume terms.
At the beginning of the review period, there were a large number of new product launches within fortified/functional packaged food for basic products such as milk and yoghurt, although it should be noted that these new products were not the result of consumers’ higher awareness of their benefits. Instead, the development was due to the previous government’s Precios Cuidados (“Affordable Prices”) programme.
Mastellone Hnos SA retained its lead of fortified/functional packaged food in 2020 due largely to its dominant position in FF milk, the largest and most important category. The company offers the brand La Serenísima, although its affordable brand Armonía saw a large increase in its value share at the end of review period as a result of the unstable economy.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Argentina with research from Euromonitor's team of in-country analysts.
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The Fortified/Functional Packaged Food in Argentina market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.