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Retail sales of fortified/functional packaged food were boosted in 2020 by consumers’ increased focus on preventative health as a response to the COVID-19 pandemic. This resulted in a strong performance in categories including FF breakfast cereals and snack bars.
Product innovation and development in 2020 focused on FF food that delivered benefits for gut health as an area which is ultimately linked to the body’s immune system. This trend was particularly notable within FF dairy.
Alongside growth in packaged foods with benefits for gut health and immune support, manufacturers also sought to position new products based on their high protein content. This responded to another key trend within health and wellness as many consumers turned to healthier snacks and other food items during the COVID-19 pandemic.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Packaged Food in Australia market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.