Executive Summary

Jun 2019
PROSPECTS
Convenience, longer and busier days drive growth, particularly in snacks and dairy

Value-added products remain at the forefront of consumer demand, particularly as consumer lifestyles get busier. This has positively influenced the growth of FF products.

Baby food experiences strong growth

In mid-2018, food and beverage company Freedom Foods Group entered the early nutrition category with its Diamond pro+ line of infant and follow-on infant formula. The appeal of its product rested on the combination of prebiotics and probiotics in the formula.

COMPETITIVE LANDSCAPE
Probiotic yoghurt still the biggest FF product

In line with the healthy snacking and convenient nutrition trends, probiotic yoghurt continues to account for a major share of FF packaged food value sales. This was particularly encouraging for Parmalat Australia Pty Ltd and its brand Vaalia and Jalna Dairy Foods Pty Ltd with its probiotic brand Jalna.

Nutricia Australia Pty Ltd a key player in fortified/functional packaged food

In 2018, Nutricia Australia was key in driving value across fortified/functional packaged food. This was a result of its fortified/functional milk formula Nutricia Aptamil.

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Fortified/Functional Packaged Food in Australia

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Fortified/Functional Packaged Food in Australia - Category analysis

HEADLINES

PROSPECTS

Convenience, longer and busier days drive growth, particularly in snacks and dairy
Baby food experiences strong growth

COMPETITIVE LANDSCAPE

Probiotic yoghurt still the biggest FF product
Nutricia Australia Pty Ltd a key player in fortified/functional packaged food

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Australia - Industry Overview

EXECUTIVE SUMMARY

Health consciousness continues to impact the purchasing decisions of Australians
Functional benefits a focus area
Major players make a commitment to providing consumers with healthier choices
Supermarkets the leading distribution channel for non-alcoholic drinks and packaged food
A focus on health and wellness to be at the front of consumers’ and manufacturers’ minds over the forecast period

MARKET DATA

Table 14 Sales of Health and Wellness by Type: Value 2013-2018
Table 15 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 16 Sales of Health and Wellness by Category: Value 2013-2018
Table 17 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 20 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 21 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 22 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 24 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 26 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources