Value-added products remain at the forefront of consumer demand, particularly as consumer lifestyles get busier. This has positively influenced the growth of FF products.
In mid-2018, food and beverage company Freedom Foods Group entered the early nutrition category with its Diamond pro+ line of infant and follow-on infant formula. The appeal of its product rested on the combination of prebiotics and probiotics in the formula.
In line with the healthy snacking and convenient nutrition trends, probiotic yoghurt continues to account for a major share of FF packaged food value sales. This was particularly encouraging for Parmalat Australia Pty Ltd and its brand Vaalia and Jalna Dairy Foods Pty Ltd with its probiotic brand Jalna.
In 2018, Nutricia Australia was key in driving value across fortified/functional packaged food. This was a result of its fortified/functional milk formula Nutricia Aptamil.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Australia with research from Euromonitor's team of in-country analysts.
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The Fortified/Functional Packaged Food in Australia market research report includes:
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