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Learn moreFeb 2021
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One of the least dynamic categories within health and wellness in Brazil in 2020, fortified/functional (FF) products have been losing appeal as a more holistic approach towards health gains traction. Consumers are increasingly perceiving not only FF and BFY as basic claims, choosing products that offer a wider range of benefits into one, such as free from, organic, naturally healthy, etc.
Due to long-term social isolation measures, home seclusion has become the “new normal” - bringing back home consumption occasions such as snacking and cooking. Subcategories such as FF sweet biscuits, for example, benefited not only from home schooling, with children spending more time and snacking at home, but also from adults looking for some small indulgences.
By far one of the greatest concerns in 2020 was to maintain high immunity levels because of the COVID-19 pandemic. Many manufacturers took advantage of this demand launching products specifically positioned as such, including those with high protein, vitamin C, probiotics, calcium and zinc content.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Packaged Food in Brazil market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.