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Country Report

Fortified/Functional Packaged Food in

Fortified/Functional Packaged Food in Brazil

23 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fortified/functional packaged food will remain the largest category within health and wellness

Fortified/functional packaged food will remain the largest category within health and wellness during the forecast period, although it is expected to see a decline in share from 2017 to 2022, mostly due to the higher participation of other categories, such as better for you packaged food and free from. Fortified/functional products should continue to enjoy popularity amongst Brazilians, as in general, FF dairy products offer important health benefits such as vitamins, fibre or probiotics.

FF dairy and FF sweet biscuits, snack bars and fruit snacks will lead sales over over the forecast period

Within fortified/functional packaged food, FF dairy and FF sweet biscuits, snack bars and fruit snacks will drive sales, with a strong combined value share in 2022. In general, manufacturers invest in such products because they have a high repurchasing rate.

FF packaged food should see relative maturity between 2017 and 2022

Fortified/functional packaged food should experience relative maturity in terms of value growth at constant 2017 prices compared with other health and wellness categories during the forecast period, although it will remain the largest health and wellness category. Continued strategies such as new launches, marketing campaigns and improvements in the distribution of various products will also help to sustain the demand for such products in the coming years.

COMPETITIVE LANDSCAPE

Dairy Partners Americas Brasil (Nestlé) leads FF packaged food

Dairy Partners Americas Brasil (Nestlé) remained the leading player in FF packaged food in Brazil in 2017, with a wide portfolio covering several categories, mainly baby food and dairy products, under well-recognised brands such as Ninho, Chamito and Nescau, amongst others, which are highly appreciated by children and teenagers. 2017 was a difficult year in Brazil due to economic slowdown; consequently, the company invested heavily in promotional activities such as campaigns and price discounts during the year.

Danone ranks second, mostly due to the Activia brand

Ranked second in 2017, Danone maintained its strong position in FF packaged food mostly by focusing on its leading brand with functional ingredients aimed at women – the Activia probiotic yoghurt brand. This has proved to be particularly popular as it is regularly promoted as improving digestion.

Yakult remains popular in Brazil

Within FF packaged food, the Japanese company Yakult SA Industria e Comércio remained strong in 2017. This was mainly thanks to its direct selling model for key products such as Yakult, which proved to be a key strategy to maintain its position in the review period, although it has a presence in several types of retail channels.

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Overview

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Fortified/Functional Packaged Food in Brazil - Category analysis

HEADLINES

PROSPECTS

Fortified/functional packaged food will remain the largest category within health and wellness

FF dairy and FF sweet biscuits, snack bars and fruit snacks will lead sales over over the forecast period

FF packaged food should see relative maturity between 2017 and 2022

COMPETITIVE LANDSCAPE

Dairy Partners Americas Brasil (Nestlé) leads FF packaged food

Danone ranks second, mostly due to the Activia brand

Yakult remains popular in Brazil

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 7 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 10 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Brazil - Industry Overview

EXECUTIVE SUMMARY

Sales of health and wellness products recover, despite consumers’ reduced purchasing power

Economy and mass brands embrace the health and wellness movement

Multinationals continue to acquire small and healthy brands to complement portfolio

Consumers continue looking for the best deals in various channels

Health and wellness expected to grow steadily over the forecast period

MARKET DATA

Table 13 Sales of Health and Wellness by Type: Value 2012-2017
Table 14 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 15 Sales of Health and Wellness by Category: Value 2012-2017
Table 16 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 19 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 20 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 21 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 23 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 25 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Fortified/Functional Packaged Food in Brazil

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Executive Summary

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PROSPECTS

Fortified/functional packaged food will remain the largest category within health and wellness

FF dairy and FF sweet biscuits, snack bars and fruit snacks will lead sales over over the forecast period

FF packaged food should see relative maturity between 2017 and 2022

COMPETITIVE LANDSCAPE

Dairy Partners Americas Brasil (Nestlé) leads FF packaged food

Danone ranks second, mostly due to the Activia brand

Yakult remains popular in Brazil

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Overview

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Table of Contents

Fortified/Functional Packaged Food in Brazil - Category analysis

HEADLINES

PROSPECTS

Fortified/functional packaged food will remain the largest category within health and wellness

FF dairy and FF sweet biscuits, snack bars and fruit snacks will lead sales over over the forecast period

FF packaged food should see relative maturity between 2017 and 2022

COMPETITIVE LANDSCAPE

Dairy Partners Americas Brasil (Nestlé) leads FF packaged food

Danone ranks second, mostly due to the Activia brand

Yakult remains popular in Brazil

CATEGORY DATA

Health and Wellness in Brazil - Industry Overview

EXECUTIVE SUMMARY

Sales of health and wellness products recover, despite consumers’ reduced purchasing power

Economy and mass brands embrace the health and wellness movement

Multinationals continue to acquire small and healthy brands to complement portfolio

Consumers continue looking for the best deals in various channels

Health and wellness expected to grow steadily over the forecast period

MARKET DATA

SOURCES

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