Executive Summary

Mar 2019
PROSPECTS
Digestive health is the key type of prime positioning

Digestive health is set to remain the key form of prime positioning in FF packaged food. This is mainly due to increasingly stressful consumer lifestyles and unhealthy eating habits, which negatively impact the health of the digestive system.

FF snack bars sees the fastest value growth

As consumers lead increasingly hectic lifestyles, they have less time to prepare meals, which opens up new consumption moments. As a result, snack bars has found fertile ground for growth in packaged food in Chile.

High protein products start to gain attention

Only a few high protein products were observed in Chile in the review period; basically high-priced shakes and protein bars targeted specifically at athletes and available only via pharmacies or direct selling. However, the situation started to change in 2018 with the launch of several high protein dairy products.

COMPETITIVE LANDSCAPE
Nestlé Chile remains the leader

Nestlé Chile remains the clear leader in retail value share terms in 2018, mainly due to its strength in FF milk formula. The company’s wide portfolio covers a number of FF categories and includes widely distributed and heavily promoted brands.

High protein gains relevance in dairy players’ portfolios

In the review period, the main claims of FF dairy players focused on digestive health, through key brands like Activia or via a high vitamins and minerals content by brands like Kids Colun. However, in 2018, large dairy companies shifted their focus to the launch of fortified products with higher protein contents, mainly in yoghurt and milk.

No specific price segmentation

All FF packaged food products available in Chile during the review period had premium positioning. FF products tend to feature striking packaging and carry higher prices than their regular counterparts.

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Fortified/Functional Packaged Food in Chile

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Fortified/Functional Packaged Food in Chile - Category analysis

HEADLINES

PROSPECTS

Digestive health is the key type of prime positioning
FF snack bars sees the fastest value growth
High protein products start to gain attention

COMPETITIVE LANDSCAPE

Nestlé Chile remains the leader
High protein gains relevance in dairy players’ portfolios
No specific price segmentation

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Chile - Industry Overview

EXECUTIVE SUMMARY

Giants acquire small health and wellness players
Slow emergence of the organic category in Chile
The free from trend boosts HW packaged food and beverages
Specialised food retailers gain space in health and wellness
Changing lifestyles promise robust demand over the forecast period

MARKET DATA

Table 12 Sales of Health and Wellness by Type: Value 2013-2018
Table 13 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 14 Sales of Health and Wellness by Category: Value 2013-2018
Table 15 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 18 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 19 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 20 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 22 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 24 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources