Digestive health is set to remain the key form of prime positioning in FF packaged food. This is mainly due to increasingly stressful consumer lifestyles and unhealthy eating habits, which negatively impact the health of the digestive system.
As consumers lead increasingly hectic lifestyles, they have less time to prepare meals, which opens up new consumption moments. As a result, snack bars has found fertile ground for growth in packaged food in Chile.
Only a few high protein products were observed in Chile in the review period; basically high-priced shakes and protein bars targeted specifically at athletes and available only via pharmacies or direct selling. However, the situation started to change in 2018 with the launch of several high protein dairy products.
Nestlé Chile remains the clear leader in retail value share terms in 2018, mainly due to its strength in FF milk formula. The company’s wide portfolio covers a number of FF categories and includes widely distributed and heavily promoted brands.
In the review period, the main claims of FF dairy players focused on digestive health, through key brands like Activia or via a high vitamins and minerals content by brands like Kids Colun. However, in 2018, large dairy companies shifted their focus to the launch of fortified products with higher protein contents, mainly in yoghurt and milk.
All FF packaged food products available in Chile during the review period had premium positioning. FF products tend to feature striking packaging and carry higher prices than their regular counterparts.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Packaged Food in Chile market research report includes:
Why buy this report?
This industry report originates from Passport, our Passport market research database.