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Learn moreFeb 2020
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Since the government forced salt manufacturers to add iodine to prevent thyroid-related conditions, the local market has embraced fortification. This practice has become so common that it is more of a commodity than a form of differentiation or competitive advantage.
FF sweet biscuits, snack bars and fruit snacks was the most dynamic area of FF packaged food in 2019. The category benefited from various trends.
FF dairy remained the largest category in value terms in FF packaged food in 2019. There is a long history of FF milk being fortified with multivitamins, fibre and prebiotics, with a focus on digestive health and immune support.
Alpina Productos Alimenticios remained the leading player in FF packaged food in 2019, with it being largely focused on the key area of FF dairy. The company has a renowned portfolio of FF dairy products, including FF probiotic yoghurt positioned for immune support and digestive health under the Regeneris and Yox brands.
Second-ranked Bimbo de Colombia SA was one of the most dynamic companies in current value terms in 2019, with it benefiting from its monopoly in FF bread. During the review period the company managed to encourage a growing number of consumers to shift from non-FF bread to its Bimbo brand of FF bread.
Productos Alimenticios Doria SA held onto third place in the rankings in FF packaged food due to its near monopoly in FF pasta. Like Bimbo, the company also leads standard pasta and therefore it is better equipped to cater to niche consumer tastes, such as FF pasta.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Packaged Food in Colombia market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.