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Country Report

Fortified/Functional Packaged Food in

Fortified/Functional Packaged Food in Colombia

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Timely product launches from Colanta and Pony Malta that boost immune system

Fortified/functional is the biggest product area in health and wellness packaged food, in terms of current retail value. While value growth was not as high as for some other health and wellness packaged products, COVID-19 benefitted fortified/functional, with value growth more than double the rate in 2019.

Bimbo continues to win consumers in FF bread

Alpina Productos Alimenticios remained the leading player in FF packaged food in 2020, with it being largely focused on the key area of FF dairy. The company has a renowned portfolio of FF dairy products, including FF probiotic yoghurt positioned for immune support and digestive health under the Regeneris and Yox brands.

Mixed results for FF milk and FF milk formula

FF dairy remained the largest category in value terms in FF packaged food in 2020. There is a long history of FF milk being fortified with multivitamins, fibre and probiotics, with a focus on digestive health and immune support.

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Functional Food Sample Report Functional Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Fortified/Functional Packaged Food in Colombia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Timely product launches from Colanta and Pony Malta that boost immune system

Bimbo continues to win consumers in FF bread

Mixed results for FF milk and FF milk formula

RECOVERY AND OPPORTUNITIES

Fortified/functional packaged food is more economical than buying vitamins and will perform well over forecast period

Fortified confectionery and added protein will remain niche

Fortification as standard

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Health and Wellness in Colombia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 14 Sales of Health and Wellness by Type: Value 2015-2020
Table 15 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 16 Sales of Health and Wellness by Category: Value 2015-2020
Table 17 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 20 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 21 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 22 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 24 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 26 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Fortified/Functional Packaged Food in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Timely product launches from Colanta and Pony Malta that boost immune system

Bimbo continues to win consumers in FF bread

Mixed results for FF milk and FF milk formula

Samples

Overview

Why buy this report?

Samples (FAQs about Samples):

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Table of Contents

Fortified/Functional Packaged Food in Colombia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Timely product launches from Colanta and Pony Malta that boost immune system

Bimbo continues to win consumers in FF bread

Mixed results for FF milk and FF milk formula

RECOVERY AND OPPORTUNITIES

Fortified/functional packaged food is more economical than buying vitamins and will perform well over forecast period

Fortified confectionery and added protein will remain niche

Fortification as standard

CATEGORY DATA

Health and Wellness in Colombia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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