Executive Summary

Mar 2019
PROSPECTS
Fortification is no longer a competitive advantage

Since the government forced salt manufacturers to add iodine to prevent thyroid-related conditions, the local market has embraced fortification. This practice has become so common that is more of a commodity than a form of differentiation or competitive advantage.

Probiotics permeate more categories

More commonly seen in dairy, especially with regard to cultured products like yoghurt, suppliers are prepared to offer their expertise to expand the use of probiotics in other packaged food categories in Colombia. Thus, these beneficial microorganisms are increasingly being used for breakfast cereals and baked goods.

FF pastilles, gums, jellies and chews makes inroads

Under the Grissly brand, Colombina has launched a range of FF pastilles, gums, jellies and chews with collagen and probiotics (yoghurt flavour). Part of its 100% portfolio (the company is dedicated to HW products), these products are pioneers of their kind.

COMPETITIVE LANDSCAPE
Bimbo leverages on the “Actileche” trademark

Bimbo is the leading brand in FF packaged food due to sales of its packaged leavened bread with “Actileche”; a trademark used to name a mix of nutrients added to its white bread. Bimbo de Colombia continues to innovate in packaged flat bread, and its latest launch, Pan Artesano (artisan bread), has been very successful due to an appealing texture and flavour.

Leading player is strong in FF yoghurt

Alpina Productos Alimenticios, the leading player in FF packaged food, is focused on dairy categories. The company has a renowned portfolio of FF dairy products, including FF probotic yoghurt positioned for immune support and digestive health under Regeneris and Yox.

A large portion of Doria’s offer is fortified

Productos Alimenticios Doria is one of the key exponents of FF in staple foods. The company uses a mix of nutrients called “nutrivit” to fortify a large portion of Doria’s key pasta offer.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Fortified/Functional Packaged Food in Colombia

Samples (FAQs about Samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Fortified/Functional Packaged Food in Colombia - Category analysis

HEADLINES

PROSPECTS

Fortification is no longer a competitive advantage
Probiotics permeate more categories
FF pastilles, gums, jellies and chews makes inroads

COMPETITIVE LANDSCAPE

Bimbo leverages on the “Actileche” trademark
Leading player is strong in FF yoghurt
A large portion of Doria’s offer is fortified

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Colombia - Industry Overview

EXECUTIVE SUMMARY

Balanced nutrition needs drive growth
Non-profit organisation proposes tighter labelling
Domestic companies are well positioned in health and wellness
HW products gain visibility in retail outlets
Positive outlook for health and wellness

MARKET DATA

Table 14 Sales of Health and Wellness by Type: Value 2013-2018
Table 15 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 16 Sales of Health and Wellness by Category: Value 2013-2018
Table 17 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 20 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 21 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 22 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 24 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 26 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources