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COVID-19 had a marginally positive effect on demand for fortified/functional (FF) packaged food in Denmark, with retail value sales increasing slightly during 2020. FF dairy accounted for the bulk of retail value of FF packaged food, with FF yoghurt the only category within FF dairy to have significant sales.
The importance is vitamin D is increasingly promoted in Denmark; however, most consumers purchase it as a dietary supplement in tablet form as there is a general lack of vitamin D-fortified packaged food products. Therefore, despite the high expectations of vitamin D enriched FF bread, these breads did not reach the high volume growth rates expected in 2020.
Protein enriched FF packaged food lost its popularity in 2020. Generally, active Danes associate it with lean muscle building, and it was popular in bread and various dairy products.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Packaged Food in Denmark market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.