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Learn moreFeb 2021
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Retail sales of fortified/functional packaged food is set to see a stronger growth in 2020 than in 2019, but not markedly higher than seen over the review period. This is partly because many of the key products in this group, such as FF confectionery, FF gum or functional dairy products like the probiotic drinking yoghurt brand Benecol are rarely consumed as part of a meal, and have benefited less from the rise in at home consumption brought about by restrictions to foodservice outlets and consumers working or studying from home where possible.
The increase in the number of meals taken at home and changing consumer behaviour helped lift sales in number of categories, and in particular the rise in numbers of consumers eating breakfast at home, rather than on the way to work. FF breakfast cereals will see positive growth in 2020 after years of consistent sales decline.
Consumer health awareness is understandably sharpening acutely in Finland, and more consumers are looking ways of improving overall dietary health as a means of resisting the virus. Weight management and improved immune systems are key priorities.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Finland with research from Euromonitor's team of in-country analysts.
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The Fortified/Functional Packaged Food in Finland market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.