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Country Report

Fortified/Functional Packaged Food in

Fortified/Functional Packaged Food in Hungary

24 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category maturity brings advantages and disadvantages

Compared with other health and wellness categories, FF packaged food is considered to be mature. Thus, the category has both advantages and disadvantages.

The most relevant categories include FF dairy and FF breakfast cereals

In 2017, FF dairy was the largest category in current value sales terms in Hungary. Dairy producers were among the first players in Hungary to offer FF packaged food.

FF packaged food is a platform for innovators

FF packaged food has been a platform for innovators in Hungary to develop the latest health-beneficial products; digestive health, visual health, bone health, cardiovascular health and immune system, among others, have been areas of focus. The expansion of the category has also been supported by the latest scientific researches related to health and the body.

COMPETITIVE LANDSCAPE

Large international firms dominate

In Hungary, the FF packaged food category has been dominated by large international manufacturers and brands. Since FF dairy is the largest category within FF packaged food, Danone Kft has been holding a significant sales share, partly thanks to being a pioneer in producing and selling FF dairy to consumers looking for healthy food.

Marketing activity has a key role

The performance of FF packaged food has been highly influenced by the marketing activity of several manufacturers and brands. It has been very important for producers to communicate the beneficial features of their ranges and to inform consumers about their latest developments and how they differ from their competitors.

Personalised communication and feedback from consumers will be important

Similar to players in other HW packaged food categories, manufacturers of FF packaged food are expected to take steps to enhance consumer loyalty due to competition in part. They are projected to focus more on personalised communication, requesting feedback from consumers on how to improve their products to meet the latest needs of shoppers.

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Functional Food Sample Report Functional Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Fortified/Functional Packaged Food in Hungary - Category analysis

HEADLINES

PROSPECTS

Category maturity brings advantages and disadvantages

The most relevant categories include FF dairy and FF breakfast cereals

FF packaged food is a platform for innovators

COMPETITIVE LANDSCAPE

Large international firms dominate

Marketing activity has a key role

Personalised communication and feedback from consumers will be important

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 7 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 8 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 9 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 10 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 12 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 13 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 15 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Hungary - Industry Overview

EXECUTIVE SUMMARY

Improving economic conditions support expansion of HW

HW trends influence packaged food and beverages

Leading international brands and private label product lines drive growth

Distribution is concentrated, cost effective and specialist channels gain ground

Health and wellness will forge ahead with dynamic growth rates

MARKET DATA

Table 16 Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 22 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 23 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 24 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 25 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 26 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 27 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 28 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 29 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 31 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Fortified/Functional Packaged Food in Hungary

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Executive Summary

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PROSPECTS

Category maturity brings advantages and disadvantages

The most relevant categories include FF dairy and FF breakfast cereals

FF packaged food is a platform for innovators

COMPETITIVE LANDSCAPE

Large international firms dominate

Marketing activity has a key role

Personalised communication and feedback from consumers will be important

Samples

Overview

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Table of Contents

Fortified/Functional Packaged Food in Hungary - Category analysis

HEADLINES

PROSPECTS

Category maturity brings advantages and disadvantages

The most relevant categories include FF dairy and FF breakfast cereals

FF packaged food is a platform for innovators

COMPETITIVE LANDSCAPE

Large international firms dominate

Marketing activity has a key role

Personalised communication and feedback from consumers will be important

CATEGORY DATA

Health and Wellness in Hungary - Industry Overview

EXECUTIVE SUMMARY

Improving economic conditions support expansion of HW

HW trends influence packaged food and beverages

Leading international brands and private label product lines drive growth

Distribution is concentrated, cost effective and specialist channels gain ground

Health and wellness will forge ahead with dynamic growth rates

MARKET DATA

DEFINITIONS

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