Executive Summary

Mar 2019
PROSPECTS
Consumer acceptance of FF packaged food remains high in Indonesia

Packaged food manufacturers in Indonesia frequently seek to add value to their products by fortifying them with essential nutrients or adding functional ingredients, as these methods are simple, cost-efficient and effective. Together with the wider trend of rising health-consciousness, this ensured that FF packaged food continued to post robust growth in current value sales in 2018, despite already being by far the largest of the main health and wellness packaged food categories in the country.

FF flavoured milk drinks continues to perform strongly

FF flavoured milk drinks continued to post strong growth in current value sales in 2018, and was the single most dynamic FF packaged food category in this regard over the review period as a whole. One key factor that has supported the positive development of this category in recent years is that parents are typically willing to spend more on products that could have health benefits for children, who are the main target group for FF flavoured milk drinks.

Outlook for FF baby food remains favourable

FF baby food remained the largest of the main FF packaged food categories in Indonesia in value terms in 2018. Similar to the case with FF flavoured milk drinks, the popularity of this category reflected that fact that parents are usually willing to spend more money on products that could be beneficial to the health and development of their children.

COMPETITIVE LANDSCAPE
Multinationals continue to lead FF packaged food in Indonesia

Multinational players such as Sarihusada Generasi Mahardhika (part of Groupe Danone), Nestlé Indonesia PT and Frisian Flag Indonesia PT continued to account for a high share of FF packaged food current value sales in Indonesia in 2018. This was mainly due to their strong presence in FF dairy and FF baby food, by far the largest of the main categories in value terms.

Social media gains importance as a marketing tool for FF manufacturers

Improvements in internet access, rising smartphone ownership and the growing popularity of platforms like Instagram and Twitter have all contributed to the increased use of social media as a marketing tool by FF packaged food manufacturers in Indonesia in recent years. The trend remained strong in 2018, with more companies turning to social media to generate brand awareness and educate consumers on the specific benefits of their FF products.

Distribution of FF products via internet retailing expected to improve

In tandem with the growing use of social media as a marketing tool, it is expected that many FF packaged food players will work to improve distribution of their products via the internet retailing channel over the forecast period. Online shopping is becoming increasingly popular in Indonesia due to the trend towards busier lifestyles and growth in the number of families where both parents work outside the home.

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Fortified/Functional Packaged Food in Indonesia

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Fortified/Functional Packaged Food in Indonesia - Category analysis

HEADLINES

PROSPECTS

Consumer acceptance of FF packaged food remains high in Indonesia
FF flavoured milk drinks continues to perform strongly
Outlook for FF baby food remains favourable

COMPETITIVE LANDSCAPE

Multinationals continue to lead FF packaged food in Indonesia
Social media gains importance as a marketing tool for FF manufacturers
Distribution of FF products via internet retailing expected to improve

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 7 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 8 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 9 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 11 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 12 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Declining consumer purchasing power and low product awareness
HW products are increasingly easy to find online
Slower growth over the forecast period

MARKET DATA

Table 15 Sales of Health and Wellness by Type: Value 2013-2018
Table 16 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 17 Sales of Health and Wellness by Category: Value 2013-2018
Table 18 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 19 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 20 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 21 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 22 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 23 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 24 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 25 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 26 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 27 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 28 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources