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Country Report

Fortified/Functional Packaged Food in

Fortified/Functional Packaged Food in Indonesia

23 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Baby food set to continue leading sales

Baby food remains the leading fortified/functional area in Indonesia, with consumers generally being willing to spend more on their children. While a limited range of fortified/functional products are available in other areas, Indonesians remain highly price-sensitive and do not think spending on products with added health ingredients is necessary.

Chewing gum posts strong growth due to increased oral care awareness

As overall health awareness grows in Indonesia, oral health is among the key focus areas for consumers. This is partly due to the popularity of gum in the country owing to broad distribution, strong preference as a breath freshener, and the variety of brands available.

No changes in distribution trends expected

Chewing gum with fortified/functional ingredients is expected to gain popularity, especially since oral health is associated with social status. As chewing gum is a relatively mature area and availability is already widespread, distribution channels are expected to remain the same where convenience stores lead sales due to widespread impulse and on-the-go purchasing.

COMPETITIVE LANDSCAPE

Multinational players lead sales

Multinational players such as Frisian Flag Indonesia, Nestlé Indonesia and Sarihusada Generasi Mahardhika (under Danone, Groupe) continue to lead sales in this area. Despite their global presence, the localisation of production lines for certain products has also made prices more competitive.

Investment in marketing key to attracting consumers

Moving forward, multinational players are expected to continue leading sales with the support of intense marketing and education programmes for parents. Marketing strategies such as internet retailing and below-the-line marketing will be used often as they allow for more precise targeting of consumers.

Internet retailing gaining popularity for purchasing fortified/functional products

The rise of internet retailing in packaged food will likely benefit fortified/functional products also. This is because such products are becoming more mainstream and essential for parents in areas like fortified/functional baby food.

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Functional Food Sample Report Functional Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Fortified/Functional Packaged Food in Indonesia - Category analysis

HEADLINES

PROSPECTS

Baby food set to continue leading sales

Chewing gum posts strong growth due to increased oral care awareness

No changes in distribution trends expected

COMPETITIVE LANDSCAPE

Multinational players lead sales

Investment in marketing key to attracting consumers

Internet retailing gaining popularity for purchasing fortified/functional products

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 7 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 8 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 9 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 10 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 11 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 12 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Diminishing purchasing power leads to slower yet healthy performance

Fortified/functional beverages registers the highest value sales, but organic beverages posts the fastest value growth

Multinationals lead fortified/functional products, while domestic players occupy the top spots in naturally healthy food and beverages

Retailers expanding their HW product offerings

Steadier yet healthy growth awaits HW beverages and packaged food

MARKET DATA

Table 15 Sales of Health and Wellness by Type: Value 2012-2017
Table 16 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 17 Sales of Health and Wellness by Category: Value 2012-2017
Table 18 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 19 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 20 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 21 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 22 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 23 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 24 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 25 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 26 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 27 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 28 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Fortified/Functional Packaged Food in Indonesia

New Report Guarantee

Executive Summary

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PROSPECTS

Baby food set to continue leading sales

Chewing gum posts strong growth due to increased oral care awareness

No changes in distribution trends expected

COMPETITIVE LANDSCAPE

Multinational players lead sales

Investment in marketing key to attracting consumers

Internet retailing gaining popularity for purchasing fortified/functional products

Samples

Overview

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Table of Contents

Fortified/Functional Packaged Food in Indonesia - Category analysis

HEADLINES

PROSPECTS

Baby food set to continue leading sales

Chewing gum posts strong growth due to increased oral care awareness

No changes in distribution trends expected

COMPETITIVE LANDSCAPE

Multinational players lead sales

Investment in marketing key to attracting consumers

Internet retailing gaining popularity for purchasing fortified/functional products

CATEGORY DATA

Health and Wellness in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Diminishing purchasing power leads to slower yet healthy performance

Fortified/functional beverages registers the highest value sales, but organic beverages posts the fastest value growth

Multinationals lead fortified/functional products, while domestic players occupy the top spots in naturally healthy food and beverages

Retailers expanding their HW product offerings

Steadier yet healthy growth awaits HW beverages and packaged food

MARKET DATA

SOURCES

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