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Country Report

Fortified/Functional Packaged Food in

Fortified/Functional Packaged Food in Morocco

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

FF packaged food proves resilient to the COVID-19 pandemic

FF packaged food will respond well to the COVID-19 outbreak as current value growth remains similar to what it was over the review period. The health and wellness trend has gathered pace in response to the pandemic which has led consumers to favour offerings within FF packaged food.

Players limit inflation as to continue generating sales during the pandemic

In response to the pandemic, average unit prices have only increased slightly in 2020 overall. Some producers have even lowered their prices in a bid to continue generating sales amidst the pandemic.

Nestlé Maroc maintains it strong lead in 2020

Nestlé Maroc will continue to maintain its clear lead in 2020, benefiting from its lead in FF milk formula, a large sales area for FF packaged goods. Through its wide product range and popular brands such as Nan, Nido and Nativa, Nestlé Maroc continues to register a highly competitive sales performance.

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Functional Food Sample Report Functional Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Fortified/Functional Packaged Food in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Fortified/Functional Packaged Food in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

FF packaged food proves resilient to the COVID-19 pandemic

Players limit inflation as to continue generating sales during the pandemic

Nestlé Maroc maintains it strong lead in 2020

RECOVERY AND OPPORTUNITIES

Young adults boost demand for FF snack bars

Social media remains crucial to the marketing and advertising of FF packaged food

Naturally healthy packaged and unpackaged food poses a threat

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 6 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Health and Wellness in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 14 Sales of Health and Wellness by Type: Value 2015-2020
Table 15 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 16 Sales of Health and Wellness by Category: Value 2015-2020
Table 17 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 20 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 21 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 22 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 24 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 26 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Fortified/Functional Packaged Food in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

FF packaged food proves resilient to the COVID-19 pandemic

Players limit inflation as to continue generating sales during the pandemic

Nestlé Maroc maintains it strong lead in 2020

Samples

Overview

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Samples (FAQs about Samples):

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Table of Contents

Fortified/Functional Packaged Food in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

FF packaged food proves resilient to the COVID-19 pandemic

Players limit inflation as to continue generating sales during the pandemic

Nestlé Maroc maintains it strong lead in 2020

RECOVERY AND OPPORTUNITIES

Young adults boost demand for FF snack bars

Social media remains crucial to the marketing and advertising of FF packaged food

Naturally healthy packaged and unpackaged food poses a threat

CATEGORY DATA

Health and Wellness in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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