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Learn moreFeb 2020
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The busy work-life of parents in large cities drove the sales performance of FF milk formula in 2019. Women in Morocco are increasingly joining the workforce, resulting in a rise of mothers alternating between breastmilk and formula; as well as those mothers that, for various reasons, opt for just using formula.
FF packaged food was boosted in 2019, by the increasing popularity of products offering combined effects. The reinforced natural function of ingredients or added nutritive benefits creates the perception of added value for products such as FF gums or FF sweet biscuits.
Nestlé Maroc continued to maintain its clear lead in 2019, benefiting from its lead in FF milk formula, a large sales area for FF packaged goods. Through its wide product range and popular brands such as Nan, Nido and Nativa, Nestlé Maroc continues to register a highly competitive sales performance.
Centrale Danone remained the leader of FF dairy in 2019. The group benefits from a well-established brand image and history in the country.
Although a small area, led by Nestlé Maroc with its offerings Lion, Fitness Chocolate and Nesquik, FF cereal bars registered high levels of current retail value growth in FF packaged food in 2019, appreciated by consumers for being an on-the-go convenient FF snack. Nestlé Maroc offerings continued to be popular in 2019, thanks to its offering of popular cereals in bar format, with high-fibre and energy-boosting properties.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Fortified/Functional Packaged Food industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Fortified/Functional Packaged Food in Morocco market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.